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Jimu News reporter Pang Zheng

Correspondents: Wang Quan and Ma Tingting

A sip of sweet rice wine actually contains more than 300 intellectual property rights!

On August 16, Jimu News reporters learned from the private enterprise transformation and upgrading exchange and ideals and beliefs report meeting held by the United Front Work Department of the Hubei Provincial Party Committee and the Provincial Federation of Industry and Commerce that Hubei Mipo Biotechnology Co., Ltd. has invested hundreds of millions of yuan in technological innovation in recent years, actively used 5G Internet of Things technology, etc., to improve quality and efficiency by more than 60%, and also sold rice wine to more than 20 countries around the world.

Mi Po Po Company

Zhang Ran, chairman of Hubei Mipo Biotechnology Co., Ltd., told Jimu News that since 2018, the company has made innovations from raw material cultivation to production process and then to the way of meeting consumers.

Mi Po Po Company is located in Xiaogan, Hubei. Traditional Xiaogan glutinous rice is white. In order to help local farmers increase their income and improve the consumer experience, the company selected and bred colored glutinous rice, which was promoted and repurchased locally. Because the yield and selling price are higher, it helps farmers increase their income by about 20%. Consumers also tasted the new product rich in anthocyanins and crude fiber.

Rice wine production is a labor-intensive industry. Traditionally, many processes such as lifting rice, washing rice, mixing koji, measuring, weighing, testing, and packing are done manually, and workers are required to have certain skills and experience. However, the increase in labor costs has led to high production costs, and the instability of manual quality inspection has made it difficult to guarantee the yield rate.

In 2018, Mipobo Company invested hundreds of millions of yuan to build a green and intelligent factory covering an area of ​​120 acres. By introducing technologies such as 5G networks, cloud computing, big data, and artificial intelligence, it has achieved a comprehensive upgrade in production and manufacturing. Among them, the intelligent production line of 5G technology has opened up a new model for rice wine production. The "smart factory" has achieved full automation of operations from automatic metering, transportation, rice washing, and soaking in the smart rice warehouse to smart steaming, cooling, and mixing koji, which has improved the company's quality and efficiency by more than 60%, and the detection accuracy has been increased to 99.9%.

Mipo Smart Factory

"For example, the capacity of a bottle of rice wine used to be checked by human eyes to see if it met the standards. Now, even if there is a millimeter-level error in the liquid level, our machines can automatically identify and eliminate it," said Zhang Ran. In this way, stable and standardized quality output of the product can be guaranteed.

As of now, Granny Mi owns more than 300 types of intellectual property rights, including invention patents, utility model patents, trademarks, etc.

The improvement of "hard power" is reflected in "soft power". From the perspective of consumers, Mipo Po has not only launched more than 30 varieties of low-alcohol fermented wine, glutinous rice cooking wine, seasoning wine, rice wine snacks, green plum wine, etc. to meet different tastes and needs, but also released a "big move" to attract young people.

Zhang Ran introduced that in August this year, Mi Po Po opened a new store in Han Street, Wuhan, integrating rice wine with milk tea, coffee, baking and other things that young people like, making rice wine more fashionable, interesting and suitable for all ages.

Mipo's new products attract young people

It is understood that in recent years, private enterprises in Hubei Province have actively accelerated their transformation and upgrading through technological innovation and talent attraction, and a large number of advanced models have emerged. In addition to Grandma Mi, there is also Hubei Maple Thread Industry Co., Ltd., which relies on ultra-high technology to "send tiny yarns into space" as raw materials for sewing threads for astronauts' work clothes; Maoren Group, which has taken ten innovative measures to successfully surpass all similar emerging brands in sales; and Yichang Renfu Pharmaceutical Co., Ltd., which has implemented the "innovation + internationalization" development strategy and increased its sales revenue from 100 million yuan to 8 billion yuan.

(Source: Jimu News)

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