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At present, the global economy is turbulent, but the Chinese economy has shown strong endogenous resilience. According to data disclosed by the National Bureau of Statistics, the total retail sales of consumer goods in the first half of 2024 was 23,596.9 billion yuan, a year-on-year increase of 3.7%. In June, grain, oil and food increased by 10.8% year-on-year, ranking first among the 16 major categories, becoming the growth consumption of social consumer goods. On August 13, Golden Dragon Fish (300999) released its financial report for the first half of 2024. The report showed that Golden Dragon Fish achieved revenue of 109.5 billion yuan and net profit attributable to the parent of 1.097 billion yuan, a year-on-year increase of 13.57%.

National Bureau of Statistics: Total retail sales data for the first half of 2024

From the "report card" handed in by Golden Dragon Fish, it can be seen that the internal and external factors that disturb consumption are improving. Externally, the total retail sales in the first half of the year grew steadily, indicating that the overall domestic consumption showed a weak recovery trend, which boosted the performance growth of Golden Dragon Fish. Internally, Golden Dragon Fish adheres to the long-term thinking, firmly believes in the prospects of China's economic development, and increases investment in China. And with the advantages of a complete full industrial chain, it continues to expand its product categories, from a single edible oil business to rice, flour, noodles, condiments, food and beverages, catering products, food raw materials and auxiliary materials, feed raw materials, oil technology and many other fields. A number of high-growth businesses have contributed a lot to revenue.

The strength of the "Double Olympic" brand ensures nutritional safety

In the field of food consumption, practitioners often say that "experts look at the doorway, while laymen look at the excitement". The fact that Golden Dragon Fish's business can maintain rapid development and innovation is inseparable from the brand reputation accumulated by Golden Dragon Fish over more than 30 years in the eyes of laymen, but in the eyes of experts, this is inseparable from Golden Dragon Fish's consistent quality assurance and strict food quality management system. Chinese people often say that "no matter what you put in your mouth, it's a big deal". Food quality is related to the life and health of the people. For this reason, Golden Dragon Fish continues to improve its own food safety standards, strictly controlling everything from raw materials, processing, transportation to distribution; and "locking" nutrition with higher production processes and standards, such as the "6-step fresh rice precision control technology" to harvest rice when it is 90% mature, fully retaining the freshness and deliciousness of rice.

Because of the strict pursuit of quality, Golden Dragon Fish has an indissoluble bond with the Olympic Games. In the summer of 2008, the Beijing Olympic Games made a sensation around the world, and the "big footprint" fireworks running through the central axis became an unforgettable memory for the global audience. In that year, Golden Dragon Fish became the exclusive supplier of edible oil for the Beijing Olympic Games, providing Olympic healthy meals for 10,708 Olympic athletes around the world, helping the Chinese food culture spread around the world. And it was in this year that Golden Dragon Fish introduced the AIB unified food safety standard, and built and improved the entire supply chain and food safety management system from raw materials to finished products. With the strict AIB standards, Golden Dragon Fish has become the official grain and oil product sponsor of the Chinese sports delegation for the 2020 Tokyo Olympics, the 2022 Beijing Winter Olympics and the 2024 Paris Olympics, and it is also the first "double Olympic" grain and oil brand in China. On August 11, the Paris Olympics came to a perfect end. In this Olympics, the Chinese sports delegation won 40 gold medals, 27 silver medals and 24 bronze medals. This is inseparable from the help and blessing of Wilmar Golden Dragon Fish.

Being able to sponsor the 120-year-old Olympic Games is both an honor and a heavy responsibility for the company. In order to provide more comprehensive and balanced nutrition to Olympic athletes, Wilmar Golden Dragon Fish, together with the State Sports General Administration and the Chinese Nutrition Society, launched the "National Team Sports Nutritionist Program" in 2019. Golden Dragon Fish dispatched a large number of strictly screened and trained professional nutritionists to 55 national Olympic teams to help them prepare for the Olympics with balanced nutrition. The arrival of Golden Dragon Fish sports nutritionists at that time was just in time, providing important support for the nutrition guarantee work for Olympic athletes. The Chinese delegation also ranked first in the gold medal list with 38 gold medals in that Olympic Games, living up to expectations.

Adhere to the bottom line of quality and vigorously promote innovation in safety models

At present, it has become a new trend in the food industry to invite consumers to visit and inspect. This not only shortens the distance between the company and consumers, but also reflects the company's own confidence in safe production.

During this year's Paris Olympics, Golden Dragon Fish invited Olympic champions and consumers to serve as "quality supervisors" to visit the planting bases and transparent factories, witnessing the entire process of Golden Dragon Fish products from raw material storage to production and processing, and experiencing the strictest AIB food safety standards. After the on-site visit, consumer Ms. Wang said: "It is the first time I have seen golden rice grains in the field being processed into rice. Every link of Golden Dragon Fish is like an Olympic long-distance relay, fast and stable, bringing freshness from the field to the table."

According to public data in 2023, all 142 production lines of Golden Dragon Fish Group participated in the AIB audit, with an overall pass rate of 82.4%. Among the only 7 factories exempted from the audit worldwide, 6 are Chinese factories. So far, 28 organizations including the headquarters and factories of Golden Dragon Fish Group have successively won 33 quality-related awards, including the "national" award approved by the central government - China Quality Award. Golden Dragon Fish won the "first prize" in the grain, oil and food industry, as well as 4 provincial, 21 municipal and 7 district and county awards, all of which show the leading position of Golden Dragon Fish in the fields of quality and safety model innovation, production and processing management innovation, etc.

The most representative model innovation is the "four-all and one-new" quality and safety management model that Golden Dragon Fish has creatively established by systematizing and proceduralizing the entire production safety process. The "four-all" includes "global supply chain", "full industrial chain", "all-round innovation" and "full process supervision", covering the closed loop of the entire process of "procurement, production, research and sales". The "one-new" corresponds to the new concept of "new circular economy". Golden Dragon Fish has developed new technologies in line with the national carbon neutrality and carbon peak environmental protection situation, including the use of new technologies such as pyrolysis gasification process to convert waste rice husks into rice husk charcoal and combustible gas. This technology and application also won the "National Second Prize for Science and Technology Progress Award (Technology Development Category)" issued by the China Circular Economy Association. The practical cases of the group's entire "new circular model" were successfully selected into the "Circular Economy Science and Technology Innovation Development Report (2024)" and won the "Outstanding Typical Case Award for Circular Economy Achievements".

Companies that are not abandoned by the times have their own bottom line to abide by! As a leading company in the domestic grain and oil industry, Golden Dragon Fish has been committed to providing consumers with healthy, safe and delicious food. In the future, Golden Dragon Fish will continue to take "creating safe table food for the world" as its mission, not only to make high-quality grain and oil products enter the Chinese table, but also to help Chinese food go global!