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Shenzhen News Network, August 16, 2024(Reporter Wang Rui) On August 16, the 2024 China (Shenzhen) Automotive Intelligent Cockpit Technology Conference was successfully held at the Yanzihu International Convention and Exhibition Center in Pingshan, Shenzhen. Many leading figures and industry elites from enterprises, academia and R&D institutions participated in the event.

Conference site

Themed "The Transformation of Smart Cockpit", this conference brought together more than 300 representatives of industry chain companies and experts and scholars from scientific research institutes, including Huawei, BYD Auto, GAC, BAIC, Great Wall, Qualcomm, Tianma, Hangsheng, Unisound, FAW Hongqi, Wall New Energy, Zeekr Auto, Dongfeng, Skyworth Auto, China Unicom, China Telecom, OPPO, Foxconn, HC SemiTek, Wuling Motors, Faurecia Automotive, Gecko New Energy, MTK, 3M, CoreEngine Technology, ChinaSoft International, Horizon Robotics, Guoxian Technology, Akita Micro, Chengzhi Yonghua, Liande Equipment, Sanlipu, Rongda Photosensitive, Mage Micro, CSG Display, CVTE, Raydium Technology, Xinhe Semiconductor, Precision Electronics, Boya, Pangu Technology, Meige Intelligent, WPG Holdings, Spark Storage, Saihua Testing, and Jieshitai, to discuss the latest developments and future trends of smart cockpit technology.

The intelligent connected vehicle industry is a dominant industry in Pingshan District, Shenzhen. Focusing on the overall goal of Shenzhen to build a "new generation of world-class automobile city", and in accordance with the positioning of Pingshan District to build a "new generation of world-class automobile city core bearing area", an industrial ecosystem has been initially formed with leading enterprises leading and highly coordinated industrial chain and supply chain. In 2023, the output value of the district's new energy and intelligent connected vehicle industries will reach 312.1 billion yuan, with a growth rate of 61%, and the added value will account for more than 60% of the city's industry added value. Relying on the National New Energy (Automobile) Industry Base and Shenzhen's only intelligent connected transportation test demonstration platform, Pingshan District is making every effort to promote the integrated development of new energy and intelligent connected vehicles, aiming to create a highland for the innovation and gathering of intelligent connected vehicles in the Bay Area. In the future, Pingshan District will continue to uphold the development concept of open cooperation and innovation-driven, strengthen exchanges and cooperation with all parties at home and abroad, jointly promote the research and development and application of automotive intelligent cockpit technology, and promote the deep integration and coordinated development of upstream and downstream of the industrial chain.

In his speech, Guo Haoming, head of the conference organizing committee, vice president of the Guangdong Semiconductor Industry Association, and executive vice president of the Shenzhen Flat Panel Display Industry Association, emphasized the key role of smart cockpit technology in promoting the transformation and upgrading of the automotive industry. He looks forward to taking this conference as an opportunity to further strengthen the close ties between the government, associations and enterprises, build a resource sharing, mutually beneficial and win-win cooperation platform, jointly respond to industry challenges, seize development opportunities, and contribute our wisdom and strength to the intelligent and green transformation of the automotive industry.

During the conference speech session, Professor Lin Yandan of Fudan University shared how to improve the user experience of smart cockpits through human factors design with the theme of "Human Factors Engineering and Smart Cockpit Technology Innovation"; Zhao Henry, chief engineer of Beijing Automotive Research Institute, focused on "New Hotspots of Smart Cockpits in the AI ​​Era" and revealed how AI technology will reshape the future form of car cockpits. Heavyweight guests from GAC Group, Huawei, BYD, Tianma Microelectronics, Qualcomm and other companies gave wonderful speeches on topics such as in-vehicle software architecture, smart in-vehicle optical technology, cutting-edge technology of smart cockpits, in-vehicle display trends, and optimization of smart cockpit platforms, providing participants with valuable industry insights and cutting-edge perspectives.

In addition, many companies demonstrated the innovative application of AI big models in the automotive field, such as Great Wall Motor's Coffee OS 3 new generation "five good" smart space, Hangsheng Electronics' AI big model in-vehicle innovative application, and Yunzhisheng's smart cockpit solution. The display of these cutting-edge technologies not only demonstrated my country's innovative ability in the field of smart cockpit technology, but also provided unlimited possibilities for the development of future smart cars. Ms. Guo Junli, Director of Asia Pacific Semiconductors at IDC Consulting Co., Ltd., made an in-depth analysis of the cutting-edge technology trends of automotive semiconductors, and Shanghai Xinchi Technology Group Co., Ltd. brought a technical sharing of serializer and deserializer chips based on the MIPI A-PHY protocol, which further broadened the horizons of the participants.

A special technology display and experience area was set up at the conference site, which became a highlight of the conference. Many exhibitors such as Maiang Technology, Feiyu Technology, Lihang Electronics, and Changqin Precision showed off their own "black technologies" and demonstrated the latest innovative achievements in the field of smart cockpits.

The 2024 China (Shenzhen) Automotive Intelligent Cockpit Technology Conference not only brought together the industry's top wisdom and cutting-edge technologies, but also witnessed the vigorous development and innovative breakthroughs of intelligent cockpit technology in China and around the world. Participants said that this conference provided a valuable communication platform for the innovative development of intelligent cockpit technology, and promoted in-depth exchanges and cooperation between upstream and downstream companies in the industry chain.