Shede joins hands with Yunxi Technology to start a journey of marketing model innovation
2024-08-16
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Shede Liquor, as one of the "Six Golden Flowers" of Sichuan Liquor, is the third winner of the National Quality Award and the third listed company in the liquor industry. It owns two liquor brands, "Tuopai" and "Shede". "Shede" interprets the Chinese wisdom of embracing the world. With the dual weight of "famous liquor brand + high-end quality", it has formulated a tailor-made old liquor strategy.
Yunxi Technology: A leader in digital growth
Founded in 2016 with the mission of "empowering new consumption growth", Yunxi Technology is a leading new generation enterprise-level digital technology service provider in China. The company is committed to using cutting-edge new technologies to provide enterprises with full-link digital growth solutions and product services, helping customers build new digital infrastructure and intelligent operation capabilities, achieve digital growth, and seize the right to speak in future growth.
Yunxi Technology is a specialized and innovative enterprise, and has established R&D centers and branches in Guangzhou, Hangzhou, Shanghai, Beijing, Chengdu and other places. The company currently has more than 1,000 employees, of which more than 80% are technical teams, with strong R&D and innovation capabilities. Yunxi Technology has many original technologies and core invention patents, and its "software-defined middle platform" has obtained the first invention patent in the middle platform industry. Yunxi Technology has received strategic investment from Sequoia China, Tencent Investment, Yunfeng Fund, Kaixin Capital, CICC Jiatai Fund, Yuanhe Zhongyuan, Xianghe Capital, Ginkgo Valley Capital and other funds.
Yunxi Technology has been deeply involved in the consumer industry, and has jointly innovated with industry-leading companies in the fields of food and beverage, home appliances, beauty and daily chemicals, new chain stores, commercial retail, real estate, automobiles, tobacco, etc. Typical cases include Procter & Gamble China, Estee Lauder, Haier Group, Mengniu Group, Galan, Xijiu, Luzhou Laojiao, Wuliangye, Zhujiang Beer, Bestore, Zhuyeqing, By-Health, Meiji Land, Starbucks, Chabaidao, GAC, Audi, Changan Ford, Changan Automobile, BYD, etc. (Xianning News Network)
