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vivo continues to lead, Apple continues to be at the bottom, and Xiaomi is second

2024-08-16

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This year's vivo is like a chicken with blood injected in the domestic market. No one should deny this description of the blue factory. After all, vivo's performance in the domestic market is too strong.



If you don't believe me, look at the latest data. Vivo has taken first place in China again. The data comes from an industry insider called "Smart Chip Guide". He gave the ranking of W32 domestic activations, which is the activation data for the week of August 5-11. The data shows that vivo ranks first in China with a share of 18.97%, of which vivo accounts for 13.89% and iQOO accounts for 5.08%. Huawei Haixi ranks second with a share of 18.15%, of which Huawei's share is 15.57% and Huawei Smart Selection's share is 2.58%. Xiaomi ranks third with a share of 15.91%, and Honor ranks fourth with a share of 15.66%. OPPO ranks fifth with a share of 15.30%, of which OPPO accounts for 12.40%, OnePlus accounts for 1.43%, and realme accounts for 1.47%. Apple ranks last with a share of 11.92%. This should be the third or fourth consecutive week that Apple has been at the bottom.



It should be noted that the above is an unconventional ranking, that is, Huawei includes Zhixuan, and OPPO includes realme. If it is ranked according to the conventional ranking, it should be: vivo, Xiaomi, Honor, Huawei, OPPO, Apple.

Did you see it? No matter how you rank, vivo is always the number one brand, and vivo has the largest market share. I don't know how many times vivo has ranked first in China this year. No wonder vivo ranked first in China in the first half of the year. Vivo got off to a good start at the beginning of the second half of the year, ranking first in China in July, and it is expected to continue this situation in August. This shows that this year, the brand that understands domestic consumers best is vivo.



The problem now is that Apple seems to have given up on sales during this period. Before the iPhone 16 series is officially commercialized, it is estimated that there will be no major moves. This is also Apple’s routine operation, so there is no major change in market performance. It depends on whether the iPhone 16 series can become famous this year.