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As one of the first internet celebrities to realize the importance of traffic, Wang Ziru appears on hot searches almost every six months.

But this time, the situation was a bit awkward.

Because the main topic of the hot search is a consumption restriction order issued by the Nanshan District People's Court of Shenzhen.

The person subject to the consumption restriction is Wang Ziru.

In January this year, Wang Ziru was fined 33.83 million yuan, which he has not yet paid off, and has basically been classified as a "deadbeat".

Just two months before this happened, he had just reached the peak of his career.

As the "channel reform project leader", the former tech internet celebrity, and the "newcomer" of the group.

He was interviewed together with the big boss Dong Mingzhu, and just a few simple sentences set the Internet on fire.

He first pointed at everyone in front of the screen and gave a "blank paper theory", which was a true lesson for social enterprise bosses.

For Ms. Dong, who believes that "employees who leave the company should pay training fees for the company," these words undoubtedly hit the nail on the head.

Afterwards, Wang Ziru brought out another "watch you hold a meeting" argument.

Just a few simple words can have a subtle and effective effect.

Finally, Wang Ziru made a shocking statement, "I have never seen the salary slip that Gree gave me."

From then on, in the Versailles world, "Wang Ziru who doesn't care about salary" has become a figure who punches Sa Beining and kicks Liu Qiangdong.

It was originally a simple interview, but with just a few words from Wang Ziru, it became a famous scene on the Internet.

However, as the public calmed down, the public opinion of this farce changed again.

"Everyone laughs at Wang Ziru, and everyone is Wang Ziru."

It’s a pity that just when the storm was about to end, the debt of more than 30 million made all this come to naught.

Standing at the age of 35, the world that Wang Ziru sees may be different from ours.

God favors Wang Ziru.

From studying to starting a business, from being accused of being "kept" during a debate to becoming a senior executive at a large company.

God gave the lucky Wang Ziru at least three chances to turn things around.

But these three chances seemed to slip through his fingers.

01. The educational level of a small town test-taker

There was a clear turning point in Wang Ziru's life.

That was the “fight of the century” in the technology circle in 2014.

Wang Ziru and Luo Yonghao are very similar——

None of them are from technical backgrounds, they all have the attributes of internet celebrities, they all made their fortunes with their unique personal style, and they all have sharp tongues.

But it just so happened that Wang Ziru, an English student, met Luo Yonghao, an English teacher.

The sentence "Don't talk about independent personality if you are being kept by someone" made Wang Ziru lose the ability to think logically.

It was also through this battle that Wang Ziru seemed to have opened his Ren and Du meridians.

His girlfriend at the time wrote a long article recalling everything that happened before Wang Ziru started his business.

It seemed that at this moment, Wang Ziru had completed some kind of transformation.

Everything he does and says at the moment can be traced back to the cause and effect of this article "It's Difficult to Raise, It Will Be Fine After This Period of Time".

Wang Ziru is a typical "small town test-taker".

In fact, he has a harder life than most test-takers.

Wang Ziru's original family was full of misfortunes like those in novels about male protagonists.

His father was an alcoholic and his parents had a bad relationship. Every time Wang Ziru got drunk, he would be beaten and scolded, so much so that there is still a deep scar on his eyebrow.

When he was 5 years old, his mother ran away from home and Wang Ziru became the son of his "third aunt".

At the age of 13, Wang Ziru left home alone, completed all English courses in half a year, and was admitted to a pretty good high school as an exception.

During his three years of high school, Wang Ziru followed his classmates to climb over the wall late at night to surf the Internet. By his senior year, although his English ability was outstanding, his performance in other subjects was terrible.

"Xi'an Translation Institute" is the best school he can think of.

Later, in an interview with Southern Metropolis Weekly, Wang Ziru revealed the reason why he wanted to take the "Western Translation" exam.

Because he has no family background, he can only rely on the resources brought by English.

In other words, children from poor families have to grow up early. Before the college entrance examination, Wang Ziru had already started planning his life.

Although he did not get the script from a prestigious school, Wang Ziru did not cheat in his studies.

During his three years in college, he still surfed the Internet, formed a band, played games, and opened a clothing store with his classmates. The only thing he didn't like was studying.

But when he was a junior, he set his sights on the exchange program between his school and the Hong Kong Polytechnic University, and with his outstanding abilities he was successfully admitted, thus completing the transition from one school to another.

This is the first chance God gave to Wang Ziru.

He grasped it tightly in his hand like a life-saving straw.

Tuition fees in Hong Kong are high, so his mother lent him 200,000 yuan.

Wang Ziru didn't dare to spend money recklessly.

In order to save money, he and his classmates rented a six-person room behind a funeral home. The upper bunk was small, and he hardly ever raised his head in bed during his graduate studies.

After graduation, he originally wanted to stay in Hong Kong to work, but happened to encounter the 2008 financial crisis.

Wang Ziru combed his hair into an adult style, put on a handsome suit, and after screening 1,200 resumes, he found a job in medical consulting.

This lasted for 3 years.

Life is stressful and difficulties are everywhere, so Wang Ziru thought of change when he was in trouble.

At the right time, God gave him a second chance, and arranged it at this point in time.

02. Standing on the cusp of the trend, Wang Ziru got everything he wanted and didn’t want.

In 2010, the self-media trend emerged.

Wang Ziru, who is fond of digital products, suddenly realized that this was a second chance given to him by God.

He speaks English very well and likes to watch digital videos on YouTube.

Hong Kong itself has unique advantages in the electronic products market.

Once, when iMAC came out with a new product, Wang Ziru had an impulse and bought a latest 27-inch Apple computer at his own expense and filmed his first unboxing review in his life.

The video quality was crude, the sound was bad, the pace was slow, and there was no editing.

But this young man who looks very similar to Liu Xiang attracted many fans with his professionalism, sincerity and enthusiasm, and the video quickly reached 100,000 views.

After that, he started making videos with great care.

In order to buy the latest digital products, he always rushed to buy them as soon as possible and incurred a foreign debt of 200,000 yuan.

I went to Beijing to visit my girlfriend, but I didn't have 200 yuan in my pocket.

In order to save time, staying up late to write until nosebleeds became the norm.

Wang Ziru received countless debt collection calls every day and his mother was in the ICU. He was burdened with a huge debt and often hid in the office and cried alone.

But when faced with his girlfriend's questioning, he always smiled and said: It's okay, it will be fine after this period of time.

As the video became popular, Wang Ziru decided to start his own business.

He quit his job in Hong Kong and founded ZEALER company in Nanshan, Shenzhen, which specializes in technology reviews.

At that time, the team consisted of only three people, and they were part-time.

But Wang Ziru still retains his sincere, objective, enthusiastic and unique commentary style, and more and more people love to watch it.

ZEALER's influence in the technology circle is growing, and God has also prepared a third gift for Wang Ziru.

Yes, money.

After Xiaomi 1S was released, Wang Ziru was selected to do the review.

Because of its good results, Wang Ziru's ZEALER successfully obtained a 2 million angel round investment from Lei Jun's Shunwei Capital.

Seeing Lei Jun’s investment, all the bigwigs in the technology circle followed suit, and Wang Ziru began to become the talk of the town.

How can a company that can do independent reviews get investment from mobile phone manufacturers?

Can you be objective and fair if you take money to do the review?

This is not only a question that Wang Ziru's fans are thinking about, but also a weapon that Luo Yonghao uses to poke the nail in Wang Ziru's throat.

In May 2014, Wang Ziru held the ZEALER 2.0 launch conference, which was the most glorious moment in his first half of life.

In August, Wang Ziru was publicly challenged to a fight with Luo Yonghao because he pointed out the defects and flaws of the Hammer phone in his review.

At that time, Wang Ziru, who was only 26 years old, was no match for Lao Luo, who made his fortune with his eloquence.

Although ZEALER fell into a crisis of trust and fans left one after another, the "black and red" traffic brought by Lao Luo made more capital pay attention to this evaluation brand.

The following year, OPPO, Gionee, and BBK followed suit and invested in ZEALER, and Tencent also invested in Wang Ziru.

Unconsciously, Wang Ziru established his own "business empire".

Luo Yonghao won the debate, and Wang Ziru won life.

For Wang Ziru, this complete "failure" was not only a direction guided by his life mentor, but also a complete subversion of his three views.

After this debate, Wang Ziru became a completely different person.

He went from a young and sincere scholar in hemp clothes to a generation of king who is proficient in marketing.

He not only built ZEALER into an MCN for incubating internet celebrities.

They also invited Japanese actress Sora Aoi to do a shocking condom review.

As his fame grew, Wang Ziru began to participate in variety shows such as "Youthful China" and "Maker Planet" as an entrepreneur.

Coincidentally, in 2016, on the variety show "I Am the Founder", Wang Ziru met another noble person in his life - Dong Mingzhu.

That year, Wang Ziru was 28 years old and Dong Mingzhu was 62 years old.

During the show, the business tycoon was very impressed by the younger generation who was quick-witted and detail-oriented.

However, as the recording of the show ended, the two lost contact.

But four years later, Wang Ziru seized the opportunity again.

In 2020, Gree tried out online live streaming, and the two met again. Dong Mingzhu praised that "this child has changed a lot."

In the following live events, Wang Ziru frequently participated as the host and performed very hard.

Dong Mingzhu saw this and after several collaborations, she decided to invite him to join her team.

At that time, Gree was expanding its mobile phone business, and Wang Ziru had relevant experience, so this business was handed over to him.

After the mobile phone business was cut off, Wang Ziru did not leave, but served as a senior executive of the group, responsible for market channel reform.

He had a slicked-back hair, and a black belt tightly held his baggy black pants and slim blue shirt, giving him the aura of a senior executive.

Wang Ziru completed a gorgeous transformation from a wind-chasing boy to a greasy middle-aged man.

At this point, God chased the young entrepreneur who was feeding him and he bid farewell to the world completely.

03. What was the result of the fourth turn?

At the moment, Wang Ziru does not seem to be living a "comfortable" life.

He is 36 years old this year. He was first executed and then restricted from consumption.

When becoming a deadbeat, he also said goodbye to star-rated hotels and first-class seats on high-speed trains.

In particular, it is unknown how Gree will view him and whether he will be abandoned.

But is Wang Ziru’s life really a tragedy?

Will he be completely forgotten by everyone and disappear from the world because of all this?

not necessarily.

From Wang Ziru, we can see many life philosophies of a person from the bottom to the elite, from a grassroots counterattack to a successful entrepreneur, and from school to society.

These paths may help him to have a stronger rebound after middle age.

First of all, Wang Ziru has a clear understanding of life.

Staying closer to the big boss is the "unspoken rule" that almost everyone in the workplace follows.

Who doesn't hate flattery from superiors and subordinates, while at the same time fawning on the powerful?

Who doesn’t curse the leader in private, often talk about resignation, look up at the annual meeting and say “I love the leader” and bow their head to say “thank the company”.

Growing up and becoming an adult is a process of accepting dirtiness.

Netizens said that life is about "hating Wang Ziru, understanding Wang Ziru, envying Wang Ziru, and feeling inferior to him."

To gain long-term benefits in life, you must compromise on your integrity.

You can't have it all; this is the code of conduct for adults.

So, don’t be fooled by the disgusting words Wang Ziru says on the surface.

Behind the scenes, he may still be accumulating chips for his next rise.

Secondly, starting a business is a life-threatening situation, so you must learn to protect yourself.

The era of universal innovation and mass entrepreneurship is over.

No matter what era, "entrepreneurship" is the career choice with the lowest success rate and the highest risk.

The process of becoming an entrepreneur, or transforming into an entrepreneur, is actually the process of transforming yourself into a "safeguard".

When you work, it is the boss who covers the company.

But starting a business means you are responsible for all decisions and results of the company.

You take ultimate responsibility for both success and failure.

Most entrepreneurs are just ordinary unlucky people. Among these people, Wang Ziru has done very well.

Wang Ziru seems to be experiencing a low point at the moment, but in fact he is in the dark night before dawn.

When he reached middle age, he had the financial and experience capital to face any crisis with ease.

He has experienced many dark moments in his life. Compared with his experiences in the early days of his business, the difficulties he is facing now are nothing.

And he has chosen a perfect backup planner.

By following Dong Mingzhu, on the one hand, you can learn business management and life experience, and on the other hand, you can make use of her resources and connections to help your career.

On the surface, Wang Ziru is the "deadbeat" who is subject to "consumption restrictions".

In fact, Wang Ziru’s life may have hit rock bottom and is waiting for a rebound.

Luo Yonghao, who was not killed by a slap in the face, was able to pay off his 600 million yuan debt through live streaming, and even threatened to re-enter the technology circle.

Why couldn't Wang Ziru, who was ready to take action, have a fourth chance to complete another career that could support his ambitions?

So, don't rush to conclusions.

36 years old is just right. Perhaps time will give a more appropriate evaluation of Wang Ziru’s life.

Text/PiPi Movie Editorial Department: Mayfly

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