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As a hard currency since ancient times, gold is undergoing a significant transformation. The latest data from the World Gold Council shows that in the first half of 2024, China's gold jewelry consumption fell by 18% year-on-year, and the total demand for gold bars and gold coins increased by 65% ​​year-on-year. This means that gold is shifting from the consumer sector to the investment market.

Under this market trend, mainstream online financial management platforms such as JD Finance, Tencent Wealth Management, and Ant Fortune have launched ETF linked funds, accumulated gold and other services to meet the increasingly diverse gold investment needs of investors. Among them, JD Finance, as the largest online accumulated gold trading platform, works closely with financial institutions such as Minsheng Bank and Zheshang Bank to not only ensure the safety of funds, but also to promote the dynamic appreciation of gold assets from static value preservation.

From the perspective of gold investment products, ETF linked funds start at 1 yuan, with only one closing price per day, and transactions are made at net value, while accumulated gold is bought and sold through the banking system, usually supporting 24-hour transactions, with both liquidity and long-term holding value. In the face of the ever-changing market conditions, it is crucial for investors to grasp the market lows and highs and trade in a timely manner. Taking the recent waterfall-like decline of "Black Monday" as an example, the price of accumulated gold fell to 543.5 yuan that day, a drop of nearly 20 yuan. Many investors bought at a low point, and when the market recovered, they traded in real time and gradually stopped profits, with a maximum net profit of 26 yuan per gram.