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As a superstar who spans multiple age groups, Andy Lau has top-notch appeal. The ticket prices for this concert are divided into five levels: 2,580 yuan, 1,980 yuan, 1,380 yuan, 980 yuan, and 680 yuan. Among them, 2,580 yuan is for the inner field tickets, and the other levels of tickets are for the stands.

However, the concert tickets are limited and are sold out in seconds. As a result, scalpers quickly appeared in major WeChat groups. The price list circulated online showed that 980 yuan was equivalent to 7,200 yuan for scalpers, 1,380 yuan was equivalent to 8,500 yuan, and 1,980 yuan was equivalent to 9,800 yuan. The tickets for the inner field were even sold for more than 10,000 yuan.

According to the official WeChat account of Chengdu, from August 9th to 12th,The number of audiences at Andy Lau's concert in Chengdu exceeded 52,000, driving a total consumption of 540 million yuan.The per capita consumption exceeded 10,000 yuan; among them, the four concerts brought more than 30,000 out-of-town tourists to Chengdu, and 65% of them were cross-city audiences.

Image source: Video screenshot

It should be pointed out that in addition to Andy Lau, a number of singers including Jam Hsiao, Wang Feng, Karen Mok, Twins, etc. performed in Chengdu in August alone. Offline performances can not only directly generate performance revenue, but large-scale concerts and music festivals can also be used as a lever to promote the development of a region's tourism industry and drive cross-regional tourism, catering, accommodation, transportation and other aspects of consumption growth.

Data shows thatIn the first half of this year, Sichuan held 74 large-scale commercial performances with more than 5,000 spectators, driving comprehensive consumption to over 6.5 billion yuan; among them, Chengdu held 68 large-scale concerts and music festivals of various types, driving surrounding consumption by about 2.52 billion yuan.

The reporter learned from the Chengdu Municipal Bureau of Culture, Radio, Film and Tourism that:In the first half of 2024, Chengdu held more than 2,400 commercial music performances of various types, attracting more than 2.58 million spectators, and the box office revenue alone exceeded 600 million yuan.Looking back at 2023, the number of large-scale concerts held in Chengdu ranked among the top 5 in the country, and the box office ranked among the top 5 in the country.

In recent years, Chengdu has strengthened its support for the development of the music industry. In May 2022, Chengdu issued the "Implementation Opinions on Supporting and Promoting the Construction of an International Music Capital" (hereinafter referred to as the "Opinions").

The Opinions clearly stated that during the 14th Five-Year Plan period, high-quality development in the fields of digital music, music performance, original music, and rapid integration and development in the extended fields of "music +" will be achieved to enhance the overall development level of Chengdu's music industry. At the same time, efforts will be made to attract and train a number of internationally renowned music companies and music talents, create a number of music works that reflect internationalization and Tianfu characteristics, create a number of music IPs with international influence, cultivate performing arts venues and orchestras with first-class operating levels, and form a number of benchmarking, industrialized, and large-scale music integration clusters.

At a higher level, Chengdu hopes to consolidate the industrial foundation for building an international music capital and strive to exceed 100 billion yuan in annual output value for Chengdu's music and related industries by 2025.