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~~~There are benefits at the end of the article~~~

On August 15, Huawei’s Mate 60 series’ first official price adjustment announcement sparked heated discussion.

From Huawei Mall, the price of Huawei Mate 60 starts at 4999 yuan, a price reduction of 500 yuan. The Mate 60 Pro is discounted by 800 yuan and starts at 5699 yuan; the Mate 60 Pro+ is discounted by 800 yuan and starts at 8199 yuan. The price of Huawei Mate 60 RS has not been adjusted. The Huawei Mate 60 series is a high-end smartphone launched by Huawei at the end of August 2023.

Mate60 series official price cut for the first time

Huawei confirms that "price difference can be refunded"

Today, Huawei Terminal Weibo announced that the Huawei Mate60 series has started autumn promotions, with a maximum discount of 800 yuan. This is the first price reduction of the series since it was launched in August last year.

Among them, Huawei Mate60 has a discount of 500 yuan, with a starting price of 4999 yuan; Mate60 Pro has a discount of 800 yuan, with a starting price of 5699 yuan; Mate60 Pro+ has a discount of 800 yuan, with a starting price of 8199 yuan. However, the price of Huawei Mate60RS Extraordinary Master has not been adjusted.

last month,Huawei has also launched a limited-time discount for the entire Pura 70 series.The Pura 70 Ultra is discounted by 1,000 yuan, with the price starting at 8,999 yuan; the Pura 70 is reduced by 500 yuan, with the price now starting at 4,999 yuan. In addition, the Pura 70 Pro and Pura 70 Pro+ are reduced by 800 yuan.

Some netizens liked and commented: "The price has finally dropped."

Some netizens said, "The price dropped just after I bought it yesterday" and "I feel like I lost 800 yuan." Some netizens also asked, "Can I get a refund for the price difference?"

According to China News Service, on the afternoon of August 15, a consumer consulted Huawei Mall customer service. The customer service said that it is not yet certain how long the price reduction will last. If the consumer purchased the product within 7 days before the price reduction, he or she can apply for price protection.

In addition, the customer service of Huawei's Tmall flagship store and Huawei's JD self-operated flagship store also stated that price guarantee can be applied within 7 days from the day when the order is paid to the next day when the order logistics is signed for.

The customer service of Tmall flagship store said that if the price is reduced due to store reasons (excluding Tmall red envelopes, shipping costs, taxes, industry coupons, platform consumption coupons, etc.), the price difference can be refunded. Specifically, you can contact the online customer service within 7 days from the date of receipt to provide the corresponding price reduction information, and they will verify and assist in processing.

Industry insiders: It may be the Mate70 series

Prepare for new product launch

Since its release, the market popularity of Huawei's Mate60 series has continued to rise. It is understood that the Huawei Mate60 series launched the Pioneer Plan in August 2023, and after its release, it became so popular in China that "one machine is hard to find." Industry insiders once said that as of the end of June this year, the sales of all versions of the Huawei Mate 60 series have exceeded 10 million units. It is reported that when Huawei Mate60 Pro went on sale, it attracted consumers to buy it with its high configuration. For example, this product is the world's first mass-market smartphone that supports satellite calls, the first second-generation Kunlun glass, and is connected to the Pangu AI large model.

At that time, according to multiple media reports, Huawei stores in many cities across the country had long queues, and online, the Mate 60 series was quickly sold out after the scheduled release. Canalys said that the Mate 60 Pro has become the leading model driving Huawei's shipment recovery through its self-developed Kirin chip and innovative features such as satellite calls.

According to information revealed by Yu Chengdong, Huawei's executive director, chairman of the Terminal BG, and chairman of the Intelligent Automotive Solutions BU at the HDC 2024 Huawei Developer Conference, the Huawei Mate 70 series of mobile phones will be released in the fourth quarter of this year, and will be the first to be equipped with the official version of Hongmeng HarmonyOS NEXT.

According to the Science and Technology Innovation Board Daily, a person from the consumer electronics industry chain told reporters that the first price cut of the Huawei Mate60 series may be in preparation for the subsequent launch of the Huawei Mate70 series. Earlier, there were reports that the Huawei Mate70 series may be released in November. "The inventory clearance started three months in advance, which is about the same time."

On August 9, the first small folding phone in Huawei's nova series, HUAWEI nova Flip, was officially launched. According to official data released by Huawei, the sales of HUAWEI nova Flip exceeded 45,000 units in 72 hours after its launch, an 85% increase over the sales of Pocket S, helping Huawei's market share in the small folding category exceed 70%.

It is worth mentioning that from October to November, domestic high-end flagships will be launched one after another. In addition to the Mate 70 series, the vivo X200 series, OPPO Find X8 series, Xiaomi 15 series, OnePlus 13, iQOO13, and Honor Magic7 series are expected to be released one after another, and a flagship mobile phone melee is about to take place.

Huawei's smartphone sales have continued to grow this year. According to market research firm TechInsights, Huawei's global smartphone shipments increased by 49% year-on-year to 11.6 million units in the second quarter of 2024. At the same time, due to the large proportion of high-end models (Mate and Pura series combination), its wholesale average selling price (ASP) and wholesale revenue both hit record highs. The Chinese market remains Huawei's main market, accounting for 89% of its global smartphone shipments.

TechInsights said Huawei's global shipment growth was mainly due to the Asia-Pacific region, with China playing a key role. This quarter, Huawei ranked third in the Chinese smartphone market.

Changjiang Securities believes that with the hot sales of models such as the Mate60 series and the Pura70 series, Huawei's mobile phone shipments have gradually recovered. The hot sales of Huawei mobile phones are expected to further increase the market share of HarmonyOS, and Huawei's huge user base will be an important guarantee for the development of Hongmeng.

edit|Cheng Peng Gai Yuanyuan

Proofreading|He Xiaotao

Cover image source: Screenshot of Huawei Mall

Daily Economic News is compiled from Huawei Terminal Weibo, Science and Technology Innovation Board Daily (Reporter: Huang Xinyi), China News Service (Reporter: Li Xiaoxuan), China Fund News, Securities Times e-Company