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According to Fast Technology on August 16, today is the 13th birthday of Xiaomi mobile phone. On August 16, 2011, the first Xiaomi mobile phone product was officially released.

Xiaomi Group CMO Xu Fei wrote that when the first generation of Xiaomi mobile phone was launched 13 years ago, he was receiving Mi fans outside the venue in 798. Due to the unprecedented popularity that completely exceeded expectations, the venue was packed with people.

In the end, Xu Fei himself was unable to enter the venue, and watched the live broadcast on the big screen with everyone outside.

In fact, when Xiaomi 1 was released, no one thought that it would bring about a revolution in the entire domestic mobile phone industry. To this day, the domestic mobile phone industry has already led the world.

Especially the price of 1,999 yuan that shocked the audience at the launch conference that year, which threw a bomb into the mobile phone market at the time.

1999 has also become the classic pricing for subsequent generations of Xiaomi digital flagships.

As Xiaomi's 46th employee, Xu Fei even contributed a famous quote that became widely circulated: "We make mobile phones in order to sell them to everyone without making any profit."

Although it is often ridiculed by netizens, Xiaomi has actually achieved this.

At that time, the price of high-end mobile phones in China was more than 4,000 yuan, and they were almost monopolized by technology giants such as Sony, LG, iPhone, and Samsung. Most domestic brands were mixed copycat phones.

Xiaomi mobile phone, priced at 1,999 yuan, completely changed the landscape of China's smartphone market, and the subsequent Redmi mobile phone almost ended the fate of copycat phones.

Moreover, Xiaomi still insists that the gross profit margin of hardware should not exceed 5%.

Of course, when talking about the birthday of Xiaomi mobile phone, we have to mention Lei Jun’s annual speech in 2021. On the commemorative node of the 10th anniversary of Xiaomi mobile phone, he refunded a red envelope of 1,999 yuan to all Xiaomi 1st generation users, which caused a sensation.