2024-08-16
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According to Bloomberg on the 14th, people familiar with the matter revealed that the Department of Justice is considering a rare measure, namely splitting up Google, after a US court ruled last week that Alphabet's Google had a monopoly on the online search market.
According to people familiar with the matter, if the U.S. Department of Justice moves forward with the split plan, the most likely remedy would be to divest the Android operating system and Chrome web browser from Google. One of the people familiar with the matter said that U.S. officials are also considering forcing Google to sell its AdWords platform for selling text ads. Other options discussed by the Justice Department include forcing Google to share data with competitors and taking measures to prevent it from gaining unfair advantages in artificial intelligence products.
On the 5th, Judge Mehta of the United States District Court for the District of Columbia, who was in charge of hearing the case, ruled that Google illegally monopolized the online search and search text advertising market.
Mehta said that Google has maintained its monopoly by excluding competition from other search engines by setting up pre-installed software on mobile devices. Google has nearly 90% of the general search market share and nearly 95% of the search market share on mobile devices such as mobile phones.
According to Bloomberg, Google paid up to $26 billion to various companies to make its search engine the default setting for devices and web browsers. Google said it would appeal the monopoly ruling. Industry insiders believe that subsequent lawsuits will determine the fate of Google Search. (Ren Zhong)▲