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"Turtle vs. Turtle" Live Room

Small commodities can be turned into "blind boxes" by adding stickers

Recently, the "Turtle Match" blind box game quickly became popular because a celebrity placed an order in the live broadcast room with his real name. Beijing Youth Daily reporters learned that more "Turtle Match" appeared in the live broadcast room this week. In addition to similar blind boxes, cute grains and other doll ornaments, there were also tissues, mobile phone cases, snacks, scented candles, fruit tea, and even cosmetics and underwear. "Turtle Match" has become the new traffic code for the live broadcast room.

How popular is “Turtle Match”?

"One touch, two touches, three touches, and three more bags", "The baby is cleared, add three bags and take them home to open them yourself", "Three consecutive wishing colors, you're so lucky, boss" ... There seems to be a unified script of words, constantly adding to the blind bags on the screen, a piece of paper with a nine-square grid drawn on the table, and a call bell frequently rang by the anchor. This is the most popular "Turtle Match" live broadcast room on the Internet.

How attractive is this seemingly simple live broadcast room? A celebrity once appeared in such a live broadcast room, not only lingered for two or three hours, but also placed several orders with his real-name account. The celebrity later spread a large army of colorful turtles on the ground and posted a video for netizens to "review". As of noon yesterday, the video had received nearly 6.6 million likes.