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On August 15, the 2024 "Genshin☆FES" was officially launched at the Shanghai National Exhibition and Convention Center. This carnival (Genshin☆FES) covers Hall 2.1, Hall 3 and Hall 4.1, including theme exhibition areas, peripheral sales, creator exchange areas, etc. The venue area has increased by nearly 30% compared with last year. According to official data, this carnival is expected to welcome more than 100,000 players.

In recent years, animation and games have gradually become a very important part of Shanghai's new economic form. More and more IPs have chosen to hold flash events and special stores in Shanghai, which not only attracted players from all over the world to come and experience the game, but also promoted the development of related industries such as hotels, restaurants, and retail, and made important contributions to Shanghai's cultural and tourism integration and economic growth.

The theme of this carnival is "Toy Factory". Through a series of interactive activities and installations, the site brings players an immersive exhibition experience that combines online and offline. Hundreds of creators from different fields and with different backgrounds came to the Genshin Impact Carnival, including popular voice actors, popular second creators and painters at home and abroad. At the same time, the "Fengda Cup" Seven Saints Summoning Open Tournament will also be held at the carnival. During the exhibition, the stage activities will be broadcast live online throughout the whole process, so that players who are unable to come to the scene can also share this beautiful memory.