Poly Development: The real estate industry has shifted from the first half of rapid growth to the second half of the era of quality
2024-08-15
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On the afternoon of August 14, the 2024 Boao Real Estate Development and Construction Conference was held in Hainan. Tang Xiang, deputy general manager of Poly Developments and Holdings Group Co., Ltd., delivered a keynote speech entitled "Understanding the Three Major Transformations and Entering the Era of Quality". He said that the real estate industry has undergone deep adjustments, and Poly Developments and Holdings has been thinking about how to respond to changes in industry cycles and supply and demand, and how to better meet the people's new expectations for high-quality housing.
Tang Xiang said that Poly Development and Holdings' understanding of the current changes in the industry is that three major changes are driving the industry into a new cycle. The first is the change in the macro economy. Despite the complex external environment, China's investment value is still recognized, and the domestic signals of boosting consumption, increasing residents' income and consumption willingness are also very positive, hitting the pain point of boosting domestic demand. Building high-quality houses, ensuring asset appreciation and rent increases can increase residents' real estate income.
The second is the transformation of the industry model. The industry has gone through a period of deep adjustment, but the life cycle is still continuing, and because of the firm and strong regulation in the early stage, the industry will be less impacted and the risks will be more controllable in the future. After the industry's capacity is cleared, the profits of enterprises are expected to be restored and development will be more stable.
High-quality development is the primary task of building a modern socialist country in an all-round way. The real estate industry has also shifted from the first half of high-speed growth to the second half of the quality era. The key is to seize the structural opportunities in the market and find a new development model.
The third is the change in customer demand. From the pursuit of property appreciation to the emphasis on residential value, effective demand will not die out. Customers are just waiting for more favorable policies and better products. Therefore, companies must explore customer needs and provide better houses. Last year, Poly Development and Holdings took "good products, good services, and good life" as the core strategy to establish a strong connection between products, services and life scenarios. Poly Development and Holdings also believes that the industry still has ample development opportunities in the future and will create more value for customers through high-quality products and services.
Tang Xiang mentioned that now is a good time to buy a house, not only because of housing prices and policies, but also because the quality of the real estate industry is "rolling" to an unprecedented height. "The boat has passed through thousands of mountains, and the road ahead is long and bright. Embracing the transformation of the quality era, activating effective demand, and seizing structural opportunities will surely lead to long-term development."
Text｜Reporter Xu WeilunPhoto provided by the organizer
