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On August 13, the "2024 New Consumer Power Ceremony" hosted by Southern Metropolis Daily Wancaishe was held in Chengdu. At the event, consumer trend insight reports and new consumer products and cases were grandly released. Among them, Wuliang Bencao won the "Good Product Recommendation" of this event.

It is worth noting that the "good product recommendations" of this event went through multiple stages including consumer research, case collection, good product likes, tasting, think tank discussions, etc. The jury conducted an audit from multiple dimensions such as product quality, brand power and product innovation, and finally presented twelve "good product recommendations" with high gold content. Wuliang Herbal Wine stood out among the many participating products and became the only wine product among the twelve "good product recommendations" at this event.

Wuliang Bencao belongs to the category of dew wine, with 35-degree series, 42-degree series and 52-degree series. It is one of the key brands that Wuliangye Liquor Industry has fully built. The wine body adopts a unique formula carefully selected by the company's wine body design master studio, and is made of high-quality Wuliang-type wine and a variety of herbal essences. The product has a crystal yellowish color and natural aging, delicate and long-lasting hops, elegant and fragrant aroma, mellow and sweet taste, and a long aftertaste.

As a "good recommendation" product, in addition to considering taste, innovation, and quality, the market prospects must also be considered. The market size of the liqueur field that Wuliang Bencao Liquor focuses on continues to expand, and the market prospects are also quite bright. According to data from the China Alcoholic Drinks Association, there are currently more than 5,000 companies involved in liqueur, and it is predicted that by 2030, the market size of liqueur is expected to exceed 200 billion yuan.

It is reported that Wuliang Bencao is positioned as a light luxury liquor brand, targeting high-income business elites with high cultural level, quality and personalization, and who like to live a simple life. In terms of marketing, Wuliang Bencao Liquor plans to use group purchase and direct sales as the main marketing model, with Yibin as the base market, Southwest, East China, South China and North China as key markets, and radiate to other regions across the country based on this.

Public information shows that Wuliang Bencao is a strategic core product of Xianlin Ecological Wine Industry; and Xianlin Ecological Wine Industry, as one of the three major sectors of Wuliangye’s main business, is committed to the research and development, production and sales of fruit wine products. It is a new wine sector that Wuliangye is actively developing and exploring.

For a long time, Xianlin Ecological Wine Industry has paid particular attention to product consumption experience and consumer cultivation, while Wuliang Herbal Wine is based on the unique material and cultural connotations of Lujiu, gives full play to the advantages of Lujiu product innovation, and uses the traditional techniques of extraction and double distillation to build the product's unique brewing culture, quality culture, and drinking culture.

Looking to the future, Xianlin Ecological Wine Industry stated that the company will continue to uphold the positioning of "the inheritor of China's ecological fruit wine", carry out multi-dimensional and in-depth exploration and practice around the brand development strategy of "Wuliang Bencao + N", and continue to create a series of ecological fruit wines for consumers that are in line with modern health concepts and contain unique product value.

Zhang Haixia, trainee reporter at Nandu Wancaishe