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A student revealed that he spent 500,000 yuan and made short videos for three months, but only got 189 fans and did not make a penny. When an industry is on the cusp of the trend, people who want to join the industry flock to it, but whether they can make money is unknown. However, those who sell courses have made a lot of money by collecting tuition fees.

Text丨Financial Gossip Girl Author: Deng Biluo Xiaoyaozong

From Luo Yonghao's "Make Friends" to Xiao Yangge's "Three Sheep", today's live-streaming hosts are working hard to sell course coupons.

But what is the effect of buying courses to learn?

A student of Jiao Ge Pengyou publicly revealed that he was ripped off: he bought a 21-day running companion service, paid 54,800 yuan in tuition, invested 150,000 yuan, and only earned 4,000 yuan.

There is also a famous blogger who monetizes commercial traffic and an internet celebrity named Can Ge, who sells courses and private meetings. He was exposed on the entire network by his students. They spent 500,000 yuan on his work and made short videos for 3 months, but only gained 189 fans and did not make a single cent.

When an industry is on the cusp of popularity, people who want to join the industry flock in, but it is unknown whether they can make money. However, those who sell courses make a lot of money by collecting tuition fees.

1.

/Luo Yonghao tore apart Yu Minhong,

Make friends suspected of selling courses /

Recently, Yu Minhong's friend Zhang Xiang published an article exposing Luo Yonghao's five sins, saying that he is "irresponsible, lacks self-discipline, has extremely poor character, repeatedly provokes conflicts between the company and employees, is ungrateful and has no gratitude, sows discord, kills three birds with one stone, and is a speculator who failed in his business."

Soon, a screenshot was circulated on WeChat, asking for the removal of all videos in which Luo Yonghao mentioned "iron rooster" and "iron teacher":

Later, Luo Yonghao responded to the "five sins" with a 5,000-word article, using fierce words. Luo Yonghao also threatened that if he was provoked again, he would write a book to reveal all the explosive information about New Oriental in the past 30 years.

Many people in the comment section were just watching the fun and urged, "No need to tear it up, just write it quickly, I want to see it."

People related to "Make Friends" were so scared that they quickly responded to the media, saying that Luo Yonghao's remarks had nothing to do with "Make Friends", and his previous remarks had nothing to do with the company.

In addition, many people say that Luo Yonghao himself is also cutting leeks, telling these jokes, all for the purpose of increasing traffic to sell goods and courses. Although Luo Yonghao said that he is the first generation of Internet celebrities in China and does not need to take advantage of other people's traffic, Jiaogepengyou, who is eager to distance himself from the relationship, obviously does not think so. After all, whether it is selling goods or courses, traffic is still very important to him.

In fact, in 2022, Jiao Ge Pengyou launched the E-Commerce Academy and introduced a series of courses, including anchor training camps, practical operations training classes, etc., with prices ranging from 99 yuan to 32,000 yuan.

Data shows that the live broadcast sold a total of 459 products, with sales reaching 1.1541 million yuan. Among them, the "Anchor Rising Star Camp" course, which originally cost 6,980 yuan and was discounted to 2,980 yuan during the live broadcast, sold 384 units, becoming the champion product of the night.

At present, the number of fans of Jiao Ge Pengyou E-commerce Academy on the Douyin platform has reached 926,000. The cheap 99-yuan course has sold thousands of orders. The most expensive online course costs 31,600 yuan, with a total of 8 days of classes, and 20 copies have been sold so far.

In addition, Jiao Ge Pengyou also has matrix accounts such as short video operation, live broadcast operation, and classroom operation, all of which sell courses.

In addition, Jiaogepengyou E-commerce Academy also provides internal training services for lecturers. According to an interview with Beijing Business Daily, the normal training fee for lecturers at Jiaogepengyou is 120,000 yuan per day. If the training period exceeds 3 days, it can be discounted to 80,000 yuan per day.

However, on the Black Cat complaint platform, some users complained about the Jiao Ge Pengyou E-Commerce Academy, believing that its courses involved false advertising and mismatching of goods, and applied for a full refund.

According to this netizen, a friend of his was exaggerating when selling courses, saying that one could earn at least 10,000 or 20,000 yuan a month, and some even tens of millions or even hundreds of millions. These were all empty promises, and the netizen demanded that they return the money as soon as possible.

This is not the only one who has been cheated. A few days ago, a student of Jiao Ge Pengyou publicly revealed that he was cheated: he ran for 21 days, paid 54,800 yuan in tuition, and only earned back 4,000 yuan.

Including manpower, decoration, investment, etc., his total investment has reached nearly 150,000 yuan, but he only got such results.

One netizen commented in the message area: "You think they will help you sell goods (to make money), but in fact they just want to earn (your) tuition fees."

However, Luo Yonghao is not the most ruthless one. He managed to sell 4,000 of the 50,000-yuan model.

Brother Can, who specializes in selling courses to teach "e-commerce people" how to generate traffic, directly created a "big victim" who burned through 500,000 yuan without realizing any cash.

2.

/The big wronged person called out to Brother Can,

The reputation of the course selling circle collapsed /

A while ago, there was a designer named Min Ge who posted a video on Douyin calling out to the famous course-selling host Can Ge, saying that he spent 500,000 yuan on him but ended up being a complete fool!

The user named "大怨种敏哥" posted a video on Douyin to complain that he spent 500,000 yuan to hire the team of Can Ge to empower his account. The service project was called "running companion". Can Ge had three people to provide guidance, and he also hired five employees to work in new media. He even invested 2,000 yuan in Douyin, but in the end he only gained 189 fans and did not realize any cash.

The purpose of exposing it is to seek an explanation from Brother Can and ask him to return the money.

His original account was called "Designer Li Min". In three months, he posted 40 to 50 videos about interior design, including serious, funny, textured, and down-to-earth videos. However, each video only received dozens of likes, and occasionally hundreds:

Later, Brother Can said in some videos that he would let Brother Min go to Yantai, Shandong, and he would personally lead the team to help and accompany the race. However, this time the disappointed Brother Min no longer believed him, and was unwilling to spend the time to go to Yantai again. He only wanted a refund.

But Brother Can quickly responded with a video, holding an invoice in his hand, and said:

"I'll donate 500,000 yuan. This time I'm determined to fight to the end."
"Even if you invest hundreds of millions to make a movie, there will still be a terrible movie, with a box office of a few million. Can you claim compensation from the director and actors for a terrible movie?"
"There are so many highly educated people, but where is the spirit of contract? How come they are not as good as a junior college fitter like me?"

Ironically, during the three months that Can Ge's team led Min Ge in running his main business of whole-house design promotion, they only gained 189 fans. After the two of them started to quarrel, each video of "the big enemy Min Ge" received thousands of likes, and he accumulated 45,000 fans in a short period of time.

It seems that the video IP that is running along cannot generate traffic, but "rights protection and anti-counterfeiting" can be carried out quickly.

There are also many people in the comment section mocking Brother Can, saying "he gained followers only by criticizing him", and "this is Brother Can's method", "the team's last resort is to tear each other apart", and now Brother Min has become popular all of a sudden, "which means Brother Can doesn't buy fans."

It's so funny that I can't even live:

Up to now, this matter has been going on for half a month, and Brother Min still has not received the refund from Brother Chan.

I have to say that even a senior executive of a big company like Qu Jing was fooled by Brother Can, let alone small entrepreneurs.

Now, there are far more anchors selling courses and training than just Can Ge and Luo Yonghao. Another top anchor, Xiao Yang Ge, is also doing it.

On July 31, Xinhua Finance released a video saying: Recently, the Ministry of Human Resources and Social Security, together with relevant departments, officially released information on 19 new occupations and 28 new jobs. Among them, internet anchors, as a highly-anticipated emerging occupation, have been officially included in the national occupational classification system.

The next day, August 1, Three Sheep announced that the second session of the "Three People's Live Classroom" was on sale. There were no cheap courses for 9.9 yuan or 19.9 yuan. The cost of the beginner course was 3,980 yuan per person, and the advanced course was 9,980 yuan per person.

The Novice course is said to be for novices who want to enter the live streaming industry, while the Advanced course is for anchors with certain industry experience, factory and corporate employees. It sounds like the tuition fees are likely to be reimbursed by the company. The length of the course is the opposite of the price. The Novice course takes three days and two nights, while the Advanced course only takes two days and two nights.

This time, the beginner course will enroll about 30 people, and the advanced course will enroll about 50 people. If the classes are full, the company will earn at least 600,000 yuan.

In fact, this amount of money seems to be a drop in the bucket compared to the amount of goods sold by Brother Yang: he spent 30 million to organize a concert, spent 50 million to organize an electronic music festival, and established Hangzhou Yimeng to shoot 27 short dramas, but also lost 30 million.

But the less profitable the new business is, the more we should explore new businesses.

Previously, Lu Wenqing, chairman of the Three Sheep Company, called out a grand "Ten Thousand Sheep Plan", which is that the company will incubate 10,000 anchors in the future, consisting of 1,000 live broadcast rooms, and these live broadcast rooms will belong to different categories.

At the same time, the company also plans to launch 100 brands and establish 10 live broadcast agencies like "Three Sheep".

Maybe it can be done by following the model of starting your own company and investing money to support the anchors, instead of casting a wide net to sell courses, reap the money and leave.

3.

/Selling courses to teach you how to make money,

What you earn is your tuition fee /

Remember when artificial intelligence suddenly became popular last year, a strange scene appeared:

The most popular AI expert in the United States is Ultraman. Not the Ultraman that children like, but Ultraman, the founder of openAI, the company that created ChatGPT. And the most popular AI expert in China? It is Li Yizhou, who sells courses.

Some people also say that for investors, maybe Li Yizhou is the conscientious one. Ultraman burned through billions of dollars and may not make a profit, but Li Yizhou just talked a little and sold 175 million, which is at least a sure profit.

Moreover, his cheapest course is only 199 yuan, and he has directly sold 250,000 orders on Douyin. The wholesale price of the course alone has sold nearly 50 million yuan. There are even more sales on other platforms such as Video Account and Xiaohongshu.

According to ChinaVenture, an earlier data in the hands of a senior MCN entrepreneur showed that in just three years, Li Yizhou's income from selling courses reached 175 million yuan. Among them, "Everyone's Artificial Intelligence Course" earned 27.86 million yuan, and "Yizhou One Course" with a unit price of 2,980 yuan earned 149 million yuan.

After buying the 199 yuan course, there is also an advanced course for 1,980 yuan. In addition, you have to use his software and buy computing power from him, and continue to recharge later. This money is earned from start to finish.

When ChatGPT became popular, his ads were all over WeChat Moments. Later, when Sora became popular, his ads were all over WeChat Moments:

In his self-introduction, he said that he is a Ph.D. in engineering from Tsinghua University, the founder of three technology companies, a professional manager, and is good at solving AI and traffic problems. He said that after taking this course, one will be able to seize the AI ​​wave and not miss the opportunity to make money.

After he sold more than 100 million courses, many complaints appeared on many complaint platforms, saying that his course delivery was poor, false propaganda, and that customer service could not be contacted after purchase, etc. Moreover, it was revealed that he was only a design major at Tsinghua Academy of Fine Arts.

In the end, he was removed from all platforms and was also reported by CCTV.

In fact, whenever a new concept emerges, aren’t courses sold most actively?

To be more recent, Lei Jun has become very popular recently, from holding a press conference for SU7, to personally opening the car door for the car owner, to various live broadcasts. The number of his fans is increasing day by day, and the comment section is also full of admirers.

At this time, the lecturer who sells the course has found the password for traffic and starts to brag, saying that he understands Mr. Lei’s speech routine and how Mr. Lei’s IP is successful, as if listening to his class can create a new Lei Jun and start a new Xiaomi:

Looking further ahead, when the Metaverse and blockchain came out, the first step was that concept stocks rose. The second step was that many listed companies issued announcements or boasted on shareholder communication platforms, saying, "We want to do this." The third step was the turn of teachers who sold courses to promote it desperately. Knowledge communities and WeChat Moments were all filled with messages. It was really one thing after another, and they were afraid that if they were too late, the popularity would fade away.

Netizens commented: "I don't know whether Metaverse makes money or not, but those who offer Metaverse training courses are already making money."

During those two years, I also focused on courses such as Python, film and television video editing, and part-time dubbing, each one more complicated than the other.

In fact, it is of no use at all.

If you don’t find a good job after learning Python, or feel that the skill is not useful, customer service can still make various excuses, saying that you haven’t found a suitable company, and it cannot be attributed to the useless skill.

However, the course selling model of the film and television accounts does not even bother to pretend. They recruit disciples through live broadcast to teach you how to do it. After you have done it, how do they make money? They just insert advertisements and continue to recruit disciples.

However, the revenue from the inserted advertisements in Douyin is minimal, so he can only rely on continuing live broadcasts to recruit disciples and win over more people.

It turns out that the thousands and thousands of people in this live broadcast room are here to be "skill successors". You accept me as your apprentice, and I continue to sell courses and pass them on to the next group of people. I would like to ask what is the difference between this and pyramid schemes, and can it last long?

At first, the editing classes were targeted at young people. In the year before last and last year, the scammers changed their style and began to target the elderly. One gang was directly busted by the Shanghai police:

As for part-time dubbing, it has become a common practice.

Last year, there was a report that a woman saw an advertisement on iQiyi that introduced an organization called "Bianzhi" that could provide professional dubbing teaching services to amateurs and help students get work orders to earn extra money. When introducing the course, they said, "Guaranteed placement, there will definitely be work, we still have orders in hand, you can start making money after you finish the course."

As a result, this lady paid a tuition fee of 4,980 yuan, started studying and passed the assessment successfully. However, she failed the recording and audition afterwards and did not earn back a penny.

In the group for learning dubbing, she and the students talked to each other and found that none of them had successfully received any orders, and they were simply there to earn money from their tuition fees.

In the first few years when WeChat public accounts became popular, it can be said that there was a flourishing of all kinds of accounts, and everyone was making money. All kinds of accounts attracted a lot of investment, and business orders were also accepted. However, since 2019, we can feel the decline, advertising is not easy to get, and traffic has also rolled up. At that time, there were a lot of people selling courses, saying that they could teach people to easily write articles with more than 100,000 views and achieve financial freedom in the self-media industry:

This is a relatively early routine, and it is the same as the later sickles. The trial class ranges from 19.9 to 99. After joining the group, they continue to deceive people into paying thousands of dollars to learn advanced courses. After learning, they don’t care about it. If you say that public accounts can make money, how many of these students can really do it?

In the final analysis, although selling courses is not a guide to getting rich, it is an indicator of industry saturation and internal circulation. When an industry is making money, it makes a fortune quietly, but when selling courses becomes active, it means it is time to withdraw quickly.

References:

"Xiao Yang also sells courses", E-commerce News

"Luo Yonghao is in trouble, and making friends is exposed for selling courses at high prices to "cut leeks", Financial Three Minutes

"Promoting "You can make money after learning AI"? The "Internet celebrity" selling courses was taken down," China Market Supervision News

"News Perspective: Can you make a lot of money by learning dubbing? Be careful not to end up being a "leek", Kankan News