news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

According to Tiantian Consumer News, recently, there was news that the lightweight outdoor brand Jiaoxia has recently made internal adjustments, eliminating the brand department, all public relations employees have resigned, and the marketing department has been merged into the sales department. Some industry insiders believe that the elimination of the department of Jiaoxia may be related to the lack of hope for an IPO.

The "women's business" of two science and engineering men

According to information, Jiaoxia was founded in 2013. The name Jiaoxia is taken from "under banana leaves", which means to meet the needs of young female consumers for outdoor sun protection. Jiaoxia initially entered the market with sun umbrellas, and successively created popular products such as small black umbrellas and capsule umbrellas. Later, it continued to expand its product categories and launched sun protection clothing, masks, sleeves and other sun protection products, covering all groups of women, children and men. After 11 years of establishment, Jiaoxia has successfully left behind old players such as Tiantang Umbrella and become the largest sun protection brand in China.

On April 8, 2022, Jiaoxia submitted its prospectus to the Hong Kong Stock Exchange for the first time. After it expired, Jiaoxia submitted its prospectus for the second time in October 2022, and there has been no news since then.

Behind Jiaoxia's IPO in Hong Kong is the entrepreneurial story of two science and engineering men born after 1985.

Ma Long, the founder of Jiaoxia, is a true science and engineering man. He majored in polymer materials and engineering at East China University of Science and Technology in Shanghai for his undergraduate degree. After graduation, he went to Hong Kong to continue his postgraduate studies.