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Beijing Business Daily (Reporter Qiao Xinyi) On August 15, Beijing Business Daily reporter learned from Taotian Group that Alimama's new tool "full-site promotion" has been fully opened to all Taobao and Tmall merchants. It is understood that before, the traffic operation tools of Taobao and Tmall merchants were mainly "direct-in-1000", namely direct-through train, gravity cube and Wanxiangtai boundless version. The launch of full-site promotion also means that the natural traffic and paid traffic pools have been connected, which can help merchants achieve business growth in the form of paid-free linkage.

Hu Bao, director of the Alibaba Mom Operation Center, revealed that for merchants in both standard and non-standard product industries, full-site promotion provides a clear product growth path. When merchants use "full-site promotion" to cold start products with one click, merchants can obtain additional natural traffic ranging from 10% to 40% by choosing the system-recommended bidding mode. In addition, the traffic delivery cycle of full-site promotion is also shorter, from the industry's common 2 weeks to 7 days. Transactions after 7 days will no longer be charged and will be given away for free.