Workers' Daily: Stealing images and videos is rampant, it's time to take action
2024-08-15
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
According to a report by Legal Daily on August 12, a recent investigation by reporters found that on short video platforms and social platforms, the phenomenon of "copying" stolen pictures and videos frequently occurs. Many bloggers said that the videos they posted on their personal social accounts were directly misappropriated without the source, and even because of this, others impersonated their identities and spread rumors. This kind of situation usually faces the dilemma of difficulty in reporting. Even if the report is successful, the other party may only remove or delete the video, which cannot fundamentally solve the problem.
In recent years, with the rapid development of the Internet and social media, self-media has become an important information dissemination platform, and online short videos have become increasingly popular, but they have also brought about problems such as the mixing of good and bad. The typical manifestations are the "copycat" style of stealing pictures and videos, and the serious homogeneity of short videos. Many bloggers do not have much original content, and often act as "porters", or even directly copy and paste other people's original content, which is ugly.
"Porters" and "scissor hands" who steal pictures and videos are rampant, infringing on the intellectual property rights of the original creators. It also leads to the reverse elimination phenomenon of bad money driving out good money, which will cause some original high-quality content to receive little attention, while copy and pasted content may become "explosive hits". This seriously affects the healthy and orderly development of the short video and self-media industries, and has become a stumbling block to the healthy development of platforms and industries.
There are many reasons why the phenomenon of "copycat" stealing of pictures and videos occurs frequently and is hard to stop. For example, it is difficult for original creators to report and protect their rights. Although some platforms have reporting channels for plagiarism of works, the efficiency and effect of reporting are unsatisfactory. The practice of only notifying and deleting is too frivolous, and the cycle from complaint to removal of infringing videos is usually very long. During this period, the plagiarists may have already monetized the infringing content. In addition, some platforms also "turn a blind eye" to the phenomenon of stealing pictures and videos, which undoubtedly increases the difficulty and cost of reporting and protecting rights for original creators, and makes it even more difficult to form an effective deterrent to infringers.
Don't let stealing pictures and videos become an incurable disease. To curb similar infringement chaos, the platform must first strengthen management and fulfill its management responsibilities. Specifically, it is necessary to comprehensively improve technical prevention measures, handle complaints in a timely and effective manner, and increase the cost of infringement by measures such as including them in the platform's "blacklist", rather than simply removing infringing content. The platform must adhere to the principle of "content is king" and cannot have the mentality of relying on the traffic brought by "porters". Instead, it must resolutely have zero tolerance for related infringement chaos and actively create a healthy competition atmosphere within the platform. This will not only help the platform to develop in a healthy and orderly manner, but it is also a long-term plan for the industry.
Secondly, regulatory authorities should also take timely action to strengthen the crackdown and rectification of infringements such as stolen images and videos, increase the cost of infringement, and urge platforms to fulfill their management responsibilities. Relevant laws and regulations should also keep pace with the times, and timely revise and improve such chaos to provide sufficient legal basis for relevant governance. At the same time, it is necessary to further open up channels for rights protection and reduce the cost of rights protection. Original creators should also enhance their awareness of copyright protection, such as adding watermarks and other anti-theft marks to pictures and videos.
We hope that all parties can work together to better protect Internet intellectual property rights, promote healthy competition and development in the industry, provide more high-quality supplies to the majority of netizens, and achieve win-win results for all parties.
