Hong Kong TV shows promote "middle-aged talent shows"
2024-08-15
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Following "The Voice of Middle-aged People", Hong Kong TV has another new talent show for middle-aged people that has attracted widespread attention from the society.According to recent reports by Hong Kong media, ViuTV, a free Hong Kong TV station that has only been in operation for 8 years, has launched some new programs from time to time in recent years, including "Fat Beauty" and "Creating Beauty". Recently, they announced that they will broadcast another beauty pageant program, "Beautiful 40 Road", on September 2. In February this year, ViuTV began recruiting contestants. In the program introduction, it wrote: "Sisters, if you are over 35, heading towards 40, or even beyond 40, don't be sad or afraid, because you are no longer an ignorant girl. The charm, temperament and experience given to you by the years are absolutely attractive!" "Beautiful 40 Road" states that the age of the contestants must be between 35 and 50 years old. Single, married, and mothers can all participate. Because the age requirements are different from traditional beauty pageants, the program soon sparked heated discussions on the Internet. Many Hong Kong netizens began to recommend candidates for contestants and hosts.In fact, Hong Kong's TVB began to actively explore the middle-aged market two years ago and launched the variety singing reality show "Middle-aged Good Voice". It is a singing reality show positioned as "letting middle-aged people continue to pursue their dreams". It has no stars and low costs. The middle-aged and elderly singers have set off a TVB ratings frenzy and created a lot of social topics. Some analysts say that the difference between middle-aged contestants and young contestants is that they have more life experience. Before singing, they will share their stories and experiences, which makes the contestants highly recognizable. "Middle-aged good voices, the most important thing is to have a heart", the host of the show Che Wanwan often mentioned this slogan. Among them, the oldest contestant is Wu Daqiang, the father of TVB niche Wu Weihao, who is over 70 years old. He was praised by the judges as "handsome and very stage-like". After the competition, the 18 contestants were divided into two groups of men and women for a showdown.According to a comprehensive report by Hong Kong media, the program was broadcast on May 7, 2023, with a peak audience rating of 20.5 points (reaching 1.32 million viewers). Some contestants released singles after the competition, most of whom signed contracts with record companies, and there were also independent singers. Singapore's Lianhe Zaobao cited the example of Zhou Jipei, the champion of the first "Middle-aged Voice" competition, who has held many mini autograph sessions and worked as a front-stage host; the third place winner Luo Qihao held a solo concert at the end of last year, and the VIP package priced at HK$2,800 set a record of selling out in 88 seconds. The remaining shortlisted singers have also successfully grabbed a lot of performance activities. Every singer has a group of basic supporters, and their collective appearances in commercial performances usually make shopping malls prosperous and bring in considerable traffic.TVB General Manager Eric Tsang once praised the program as "a small soldier with great achievements", and the audience's word-of-mouth ratings once exceeded those of prime-time TV series. Lianhe Zaobao analyzed that the aging of Hong Kong's population has accelerated in recent years, and many people are optimistic about the "silver hair industry". The potential market size of middle-aged people cannot be underestimated. As Hong Kong's economy is recovering, all sectors of society are discussing how to promote economic diversification and enhance Hong Kong's overall competitiveness. (Yang Weimin)▲
