Apple advances desktop robot project in hopes of opening up more sources of revenue growth
2024-08-15
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[Apple promotes the development of desktop robot project in the hope of opening up more sources of revenue growth] Cailianshe reported on August 15 that Apple, which is striving to find new sources of revenue, is promoting the development of an expensive desktop home device that combines an iPad-like display with a robotic arm. According to people familiar with the matter, the company currently has a team of hundreds of people developing this device, which relies on a slender robotic arm to move a large display screen, using mechanical devices to tilt the display screen up and down and make it rotate 360 degrees. It can be said to be a variant of home electronics such as Amazon Echo Show 10 and Meta's Portal, which was stopped. The transformation to robots is part of Apple's plan to boost sales and utilize Apple Intelligence. After terminating the self-driving car project earlier this year, Apple is looking for new sources of revenue growth. People familiar with the matter said that Apple has now decided to prioritize the development of the device and plans to launch it as early as 2026 or 2027. The company hopes to lower the price to around $1,000. But since it is still several years away from the expected release, these plans may theoretically change. To show its support, Apple appointed Kevin Lynch as the sole person in charge of the project. Lynch is a senior executive who served as Apple's vice president of technology and was in charge of the autonomous vehicle project. In addition, he also led Apple's smartwatch and health software engineering.