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Major changes in new forces! Xiaopeng is out!

2024-08-14

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According to Electric Home, on August 13, the latest weekly sales data (August 5-August 11) was released. According to the sales ranking of new power brands in the Chinese market released by Ideal Auto, Ideal Auto ranked first with weekly sales of 11,100 vehicles, which had not been the case before.The tepid Leapmotor made it to the second place, ahead of Wenjie Auto. The most striking thing is that Xiaopeng Motors has been completely eliminated from this list.

If the weekly sales data is too short to reflect the general trend, let's take a look at this year's sales performance.1st of the month, Xpeng Motors announced its latest delivery results. In July 2024, Xpeng Motors delivered a total of 11,145 new cars, a year-on-year increase of 1% and a month-on-month increase of 4%. From January to July 2024, Xpeng Motors delivered a total of 63,173 new cars, a year-on-year increase of 20%. Although the data still shows an increase, the annual target completion rate is only 23%, which has been far behind other car companies. Xpeng, once one of the three companies of Wei, Xiaopeng and Li Auto, has completely fallen behind. This is definitely not good news for Xpeng.

The decline in Xpeng's sales may be related to its preparation for the new car, the MONA M03. The car has already started pre-sale. Although the pre-sale price has not yet been announced, an investor of Xpeng revealed that the starting price of the new car may be less than 140,000 yuan. On August 13, 2024, He Xiaopeng, chairman of Xpeng Motors, announced in today's live broadcast that the MONA M03 will be launched on August 27.I don’t know whether the current sluggish sales performance can be improved after the new car is launched, but I also hope that Xiaopeng can regain its strength.