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This summer, niche sports popularized by the Olympics continued to heat up. Tennis, breakdancing, rock climbing, skateboarding and other sports became popular, and related consumption also grew rapidly. On local life platforms, the search volume for breakdancing soared by nearly 130%, and data from e-commerce platforms showed that sales of tennis skirts, skateboard shoes, street dance pants and other products were also hot.

Tennis: Tennis skirts become the king of summer wear

With the historic breakthrough of Chinese tennis, tennis skirts have become the "top trend" this summer. On the outdoor sports field, there is no girl who does not love the "tennis skirt" that exudes youthfulness.

According to Tmall's "Sports Skirt Hot-selling Brand List", lululemon tennis skirts ranked first in sales within 48 hours after the women's singles tennis championship.

Similarly, Vipshop data shows that since August 3, sales of tennis skirts have increased by 122% year-on-year, and the number of tennis skirts purchased by those born after 1995 has increased by more than 3 times year-on-year.

Breakdancing: Search volume doubled

Breaking, which originated from street culture, has always been a relatively niche sport in the past. In recent years, with the popularity of street dance variety shows and the inclusion of breaking in the Olympics, the popularity of breaking has skyrocketed. Platform data shows that the number of searches for "breaking" has increased by 127.4% year-on-year since the beginning of this year.

Since July, the growth rate of breakdancing training orders in Chengdu, Shanghai, Xi'an, Hefei and Changchun ranked among the top five in the country.

On e-commerce platforms, street dance-related categories have also grown rapidly. Since late July, Vipshop's sales of street dance shoes, street dance pants, street dance knee pads, etc. have increased by more than 30% year-on-year.

Skateboarding/Rock Climbing/Surfing: Trendy Sports Entering Life

Trendy sports such as skateboarding, rock climbing, and surfing are gradually becoming part of people's daily lives.

Consumption of trendy sports is also heating up. Vipshop data shows that since late July, sales of mountaineering/rock climbing equipment have increased by 97% year-on-year, and sales of surfing/diving equipment have increased by 74% year-on-year.

The "2023 China Rock Climbing Industry Analysis Report" released by the China Mountaineering Association shows that as of the end of 2023, there will be 636 commercial rock climbing gyms in mainland China, an increase of 31% compared to the 485 gyms counted at the beginning of 2022. In addition, in coastal cities, water sports such as surfing have also become a trend.

Golf: Flying into ordinary people's homes

More and more young people are gradually participating in the sport of golf. According to the China Golf Association (CGA), the number of golf players in China reached 30 million from 2016 to 2020. This "noble sport" is becoming more and more down-to-earth.

Young people's participation in golf has also attracted many sports brands and high-end clothing brands to join the market. Golf apparel from leading brands such as B.L.F. and Fila continues to sell well.

According to the "2021-2027 China Golf Industry Market Trends and Investment Prospects Analysis Report" released by Zhiyan Consulting, the scale of the golf market in China continues to rise. In addition, experts predict that the golf market will usher in rapid growth in 2023 and 2024.