The economic effect of the Olympics is significant, and sellers on the SHEIN platform are going to the "gold medal battle" in the sports market
2024-08-14
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2024 is a carnival year that sports fans around the world are eagerly looking forward to. A series of sports events are intensively held, from the passionate Asian Cup to the fiercely competitive European Championships, to the much-anticipated Paris Olympics. The global sports enthusiasm has been ignited, and it has also led to a storm of fashion sports and technological sports trends. In this context, SHEIN, as the world's leading cross-border fashion retailer, has quietly become a leader in summer sports fashion with its unique fashion insight. It not only cleverly integrates fashion elements into sports equipment, but also joins hands with high-quality products made in China to win the favor and pursuit of sports enthusiasts around the world.
Made in China summer "four-piece suit" sweeps the world
In the hot summer, the "four-piece set" of swimsuits, beach pants, sunglasses, smart sports watches and outdoor water sports equipment made in China continues to be popular in the European and American markets with their high quality and fashionable design, becoming the "four major industries" in the summer economy. In particular, with the superposition of the Olympic effect, sports products have ushered in an unprecedented growth peak. Data on the SHEIN platform shows that sports enthusiasts from all over the world are enjoying the summer in different ways, from water sports to cycling, hiking, and camping. The diverse sports needs have spawned a large number of hot-selling items, such as creative swimsuits and high-performance cycling suits, which are deeply loved by consumers around the world.
SHEIN: A strong promoter of Chinese sports brands going overseas
Against the backdrop of a significant increase in the circulation of sports and outdoor products around the world, the SHEIN platform, with its extensive coverage and strong influence in the global market, has provided strong support for Chinese sports brands to go global. By optimizing logistics and improving service experience, SHEIN has helped many domestic sports goods industry belts to sell their products overseas, achieving seamless connection from production to consumption. Markets such as Europe, North America, the Middle East, and Japan have become the main consumer markets for SHEIN sports and outdoor products, and consumers' purchasing enthusiasm continues to rise.
High standards to help high-quality products stand out
In the face of growing market demand, the SHEIN platform has always adhered to the high-standard product "control" principle to ensure that every sports product sold meets the quality and safety standards of relevant countries and regions. This active screening mechanism not only protects the rights and interests of consumers, but also promotes the healthy development of high-quality products in the market. By guiding sellers to follow specific entry requirements, SHEIN helps those factories and products that already have mature systems and take the quality route to establish a competitive advantage in the international market.
With the popularity of the Olympics, sports season activities helped sales soar
As the Paris Olympics officially kicked off, the number of searches for "Olympic" related sports professional products, clothing and accessories on the SHEIN platform has surged, showing consumers' strong interest in Olympic elements. In order to better seize this market opportunity, the SHEIN platform specially held the 2024 "Sports Season" in-site activities, which provided powerful exposure opportunities for related products through traffic support and multi-resource display, effectively stimulated consumers' desire to buy, and led to a surge in sales.
In 2024, the big year for sports, SHEIN has not only become a bridge connecting Chinese manufacturing with global consumers, but also promoted the circulation and development of global sports and outdoor products with its strength and influence. In the future, with the continuous popularization of sports and consumers' pursuit of a healthy lifestyle, SHEIN will continue to leverage its platform advantages to lead more high-quality Chinese sports products to the world stage, bringing more surprises and choices to global consumers.
