news

Do you know what itasha is? Friends who are familiar with the second dimension may know that in the car circle, itasha is a car decorated with favorite anime elements pasted (sprayed) on it.

Recently, famous wine Baofeng and Jinshan Shiyou have broken through the dimensional wall and joined hands again. The top-tier Xiaomi su7 painfully appeared on the original paintings of the eye-catching characters in "The Return of the Gods". In the name of spreading traditional culture, they traveled 2,000 kilometers to revisit the road to the Gods and jointly created the Xiaomi su7 painful car collection tour. What kind of sparks did they collide with?

Crossing2,000 km

The wind of SU7 still blows from Beijing to Baofeng

Starting from Beijing, a modified Xiaomi SU7 Itasha, carrying "The Return of the Gods", stopped in front of Baofeng Winery. It traveled 2,000 kilometers and finally arrived in Shanghai, bringing the famous wine Baofeng to participate in the 21st China International Digital Interactive Entertainment Expo (ChinaJoy). So far, the Xiaomi SU7 Itasha tour of the mobile game "The Return of the Gods" jointly created by Baofeng Winery and Kingsoft World Tour has come to a perfect end.

It is worth mentioning that this field trip specially arranged a field trip to Baofeng Winery. "The Return of the Gods" walked into the factory, followed by Yi Di, the ancestor of wine, and listened to the long history and culture of Baofeng wine for 4,200 years, experienced the intangible cultural heritage brewing techniques from the Song Dynasty, and tasted Baofeng wine, a typical representative of Chinese light-fragrant liquor. This is not only a tribute to the profound cultural heritage and intangible cultural heritage craftsmanship of the famous wine Baofeng, but also a symbol of the deep integration of cross-border cooperation between the two sides. The old gray brick walls of the winery and the red Nezha character pain car complement each other, together drawing a picture of cultural exchange across time and space.

With the help of the charm of "Fengshen"

Bringing traditional culture to life

Chinese culture has a long history and is everlasting. It has not only nurtured the orthodox thousand-year historical heritage of the "Seventeen Famous Wines" such as Baofeng Wine, but also inspired the new era interpretation and creation such as "Investiture of the Gods". This field trip has brought out the traditional culture in full play - COSER in front of Yingtian Gate created a time-travel encounter between Tang Monk and Daji, Yi Di, the wine ancestor in front of Baofeng Winery, witnessed Nezha's re-deification, and the beautiful Daji under the Oriental Pearl Tower amazed the second dimension... The interactive combination of traditional culture, ACG culture, liquor culture and Baofeng culture not only makes traditional culture revitalized and energetic in the new era, but also allows young people to taste the connotation and glorious history of liquor culture and "Chinese time-honored brand" Baofeng Wine.

Full matrix breaking circle hot discussion

Baofeng X Jinshan Shiyou creates a new marketing case

This Itasha tour cleverly combined the cultural heritage of Baofeng Wine Industry with the cutting-edge game culture of Jinshan World Tour through the visually impactful form of "Itasha", which undoubtedly became a strong storm in the current marketing field and successfully created a new model of cross-border cooperation. Local cultural tourism, Internet celebrities, Fengshen, and Jinshan jointly created a hit product, and the exposure of the event on the entire network reached more than 16.63 million.

The cooperation between Baofeng Liquor and Jinshan Shiyou closely combines games with traditional liquor culture, successfully breaks down industry barriers, and realizes resource sharing and brand complementarity. It more accurately captures the interests of young consumer groups and promotes effective exploration of Baofeng's brand rejuvenation. Through this "Itasha Tour", Baofeng Liquor not only successfully broadens the boundaries of brand communication, but also deeply explores the diverse values ​​of brand culture, injecting new vitality into the long-term development of the brand.

(Source: Elephant News)