Summer consumption vitality continues to be released, and consumers are more pursuing "high cost performance"
2024-08-14
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Since the summer vacation, the demand for summer vacation and leisure consumption has increased significantly, and offline consumption has continued to be active. At present, consumers are becoming more cautious and rational, and their willingness to buy cost-effective products has increased. In order to meet the pursuit of quality and cost-effectiveness of Chinese consumers, Costco continues to play the advantages of "large scale" and "globalization" of the brand, gathering good products from all over the world and meeting the needs of members in multiple dimensions. Among them, the high-quality and low-priced private brand Kirkland Signature products are more popular among members.
According to reports, the products with the black-and-white Kirkland trademark not only cover all categories of daily necessities, but all products are strictly controlled and repeatedly tested in every link from production to sales and the production environment to ensure that they can meet the high standards of members in terms of taste, food safety, nutritional content, durability, etc. Kirkland's extra virgin olive oil, wine, Atlantic salmon steaks, Australian beef, etc. are all hot-selling products.
Take Kirkland Mixed Nuts as an example. Its raw materials come from more than 20 production areas around the world. It has a good supply of raw materials and keeps the original flavor of the food intact. In addition, this product is also a reflection of Costco's emphasis on fulfilling its social responsibility, replacing the original barrels with lightweight bags. By simplifying packaging and recycling packaging materials, the use of plastic in the supply process is reduced, which also reduces resource waste and environmental pollution. Not only that, around the issue of reducing the use of plastics, Costco also sells eco-friendly bags made from recycled marine plastic waste to demonstrate its concept of environmental responsibility.
Image source/provided by the interviewee (the same below)
As the temperature continues to rise, products with "cooling" properties and high nutritional value are becoming more popular, among which chilled salmon and other products have become the representative of summer fresh products. When purchasing, domestic consumers are not only satisfied with basic food needs, but also pay more attention to the quality and source of the products. Costco's Kirkland Atlantic salmon steaks embody the three core concepts of "right product, right quality and right price", and have undergone multiple rounds of quality improvements from boneless to skinless over the years, which is why they are popular among Chinese consumers.
Xinmin Evening News reporter Jin Zhigang
