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Zeekr Universe——Interior Design of Zeekr Headquarters Office in Hangzhou Wangchao

2024-08-14

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Under the concept of hyperchain DNA, the Wangchao Zeekr Office creates a modern office space that integrates innovation, technology, and efficiency through the organic combination of the "energy laboratory" and the "Zeekr Universe", which will continue to support the green and sustainable development of Zeekr Automobile and the creation of its brand influence.

- Chapman Taylor Architects

Chapman Taylor

Recently, several floors of the Hangzhou Wangchao Zeekr office have been put into use. Chapman Taylor won the first place in the international competition for interior design of the project and completed the subsequent design work of the project.





Energy Experiment Field

The standard layer means "energy experimental field", with the three elements of light, water and wind corresponding to the third, fourth and fifth divisions respectively.



The third area is the office entrance of the company's headquarters. It creates a bright, comfortable and wide-view office environment. A distinctive landscape is carefully built at the entrance, combined with the brand logo "Dawn Light", to start the office journey with "light".











Area 4 is another major office area and comprehensive functional area, with rich activity scenes and large personnel flow. The design adopts the smooth and soothing streamlined elements of "water" to provide employees with a lively and comfortable office environment that relieves tension.









The design of the five-area executive level incorporates the element of "wind". The straight line shape guides the sight like the wind, and the chamfered and angled elements reflect the soft power of the invisible wind. At the same time, light, water and wind are all clean energy sources for generating electricity, implying that Zeekr's employees also generate a steady stream of electricity for Zeekr like light, water and wind.



Zeekr Universe

The functional layer means "Zeekr Universe", which is divided into three major spaces: "Base Cabin", "Spark" and "Space Station".



The exhibition hall on the first floor of the headquarters building plays an important role as a facade and is the first picture to display the corporate image. The exhibition hall not only displays core products - various series of new energy vehicles, but also displays high-tech electronic exhibits, and also has a display area for extreme objects to enrich brand content, increase customer stickiness, and strengthen customer communication. It is an extremely important and basic display space. Therefore, the design defines it as the "base cabin" of the "Zeekr Universe".







The dining and other supporting functional spaces are the high-frequency social energy spaces with the largest and most dynamic employee flow in the company. They are lit up by Zeekr's iconic bright orange. The high-frequency activities, exchanges, and circulation make these spaces the "sparks" of headquarters office life, activating the all-weather office experience.









The administrative center is not only a powerful and open office space, but also presents the brand theme of Zeekr through interior design. The application of metallic materials, reflective materials, line lights and colorful embellishments makes the office a futuristic and personalized headquarters office space, leaving a deep first impression on visitors. We have built the administrative center into a "space station" for information transfer and storage.



Under the concept of hyperchain DNA, the Wangchao Zeekr Office has created a modern office space that integrates innovation, technology, and efficiency through the organic combination of the "energy laboratory" and the "Zeekr Universe", which will continue to support the sustainable development and brand building of Zeekr Automobile.

Project Information

Chapman Taylor Design Team:

Group Director: Chris Lanksbury

Project creator: Johnny Jiang

Project leader: Eva Zhu

Project designers: Shengyun Yang, Yihui Wang, Ivy Liao, Anna Lu, Zhang Yang, Jiamin Jiang, Yuting Zhu, Gai Xiao, Feng Yan