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Recently, the pre-war mobilization meeting of Hongyunlang in the second half of 2024 kicked off in Haikou. The meeting aimed to promote the high-quality and high-speed growth of Hongyunlang with high goals, high guarantees and high incentives, and made important arrangements for the development strategy and market planning of Hongyunlang in the second half of 2024.

At the mobilization meeting, Mei Gang, executive vice general manager of Langjiu Co., Ltd., general manager of the sales company and general manager of the Qinghualang business unit, said: "Manufacturers will work together to make Hongyunlang stronger, longer and bigger; set high goals and strong benchmarks. Quality, brand and taste strategies are the solid foundation of Hongyunlang. Hongyunlang's market positioning must dare to choose high standards; high guarantees and high incentives. Langjiu will use a series of powerful measures to ensure the high-quality development of Hongyunlang and guarantee the profitability of merchants."

Hongyunlang is a high-end standard product of Langjiu. This year, Langjiu's seven strategic products were established, and Hongyunlang appeared in the main product matrix as an important single product, which highlights the important position of Hongyunlang in the Langjiu brand system.

Langjiu held a mobilization meeting for it, which once again highlighted its high recognition and attention to its market position and future development potential. This also sent a signal to the market and the industry: Hongyunlang will attack the ultra-high-end market with a more high-spirited attitude.

"12+30" lays a solid foundation for high quality, and the manor cave storage brings a noble and ultimate experience

Located on the left bank of the Chishui River, hidden in a cave in the manor, Hongyunlang is an ultra-high-end standard product of Langjiu.

From the perspective of the wine, the main base wine of Hongyunlang is stored for more than 12 years, with a proportion of no less than 80%, and is carefully blended with aged wine stored in caves for more than 30 years and flavored wines of different styles. The ultra-high-end quality wine and the unique core value of manor cave storage are only to bring the most noble and ultimate experience to consumers.

At present, the era of quality in the liquor industry has arrived. Only quality can move towards the future with consumers. And it is foreseeable that the future competition in the liquor industry will definitely be a competition of standards and products, and the demand for higher quality will become the mainstream trend of the development of the liquor industry.

In this context, under the product strategy of "high-end sauce-flavor, leading blended-flavor, and double-excellent two-flavor", Langjiu has established seven strategic products through clever combination of strategies, realizing a product matrix with clear product positioning in the same price range and clear division of labor among products.

As an important product among Langjiu's seven strategic products, Hong Yunlang occupies the ultra-high-end commanding heights with its "12+30" ultra-high-end quality and unique core value of manor cave storage. This is not only a confidence in the quality of Hong Yunlang products themselves, but also a precise grasp of market demand and consumption trends.

The main base liquor of Hongyunlang is stored for more than 12 years, with a proportion of no less than 80%, and is carefully blended with aged liquor stored in caves for more than 30 years and flavored liquors of different styles. This ultimate pursuit of quality can continuously meet consumers' demand for high-quality liquor. Hongyunlang has great potential for high-quality development and unlimited space.

With high quality and ultimate service, Hongyunlang high-end liquor continues to release its value

As a typical representative of Langjiu's ultimate quality, ultimate brand and ultimate taste, Hongyunlang has always been determined to move towards better quality, more ultimate service and higher value creation.

It can be seen that in terms of brand building, Hongyunlang, like Qinghualang, is committed to building an international, diversified and professional communication platform and spiritual sharing paradise for Langjiu members, providing consumers with unique value services.

In 2021, Langjiu and the Yangtze River National Golf Council jointly launched the "Hongyun Lang Cup CKGSB National Golf League" due to the entrepreneurial spirit. In the long-term cooperation with business leaders and value partners, the league has reached nearly 30,000 entrepreneurs and has become a well-known golf event for business school groups in China.

At the same time, under the Langjiu value of "creating value in valuable places and creating greater value with valuable people", Hong Yunlang also continues to release the value of high-end famous wines through activities such as the 2024 Hong Yunlang Cup Tsinghua School of Economics and Management EMBA Golf Association National Opening Tournament, 2024 Hong Yunlang League Cup Masters, Hong Yunlang Cup Intellectual Sports Invitational, Hong Yunlang Entrepreneur Night and Langjiu's own IP Langjiu Manor Membership Festival branch event "Hong Yunlang Entrepreneur Forum", allowing the Hong Yunlang brand influence to continue to grow.

By being active in the Yangtze River Golf League, entrepreneur circle activities and other events for a long time, Hong Yunlang has demonstrated its ultra-high-end quality and interpreted what are Langjiu's "ultimate three products" and what are "manor cave storage". While gaining high recognition from the elite circle, Hong Yunlang has gradually become the preferred consumption choice of more business people and has a unique recognition and acceptance within the circle.

At present, Hongyunlang is continuously releasing the value of ultra-high-end famous liquors. At the pre-war mobilization meeting for the second half of 2024, Langjiu further clarified the strategic development and positioning of Hongyunlang to its business friends, with clear goals and full confidence. We believe that the close cooperation between manufacturers will converge into an unstoppable force, and blow the charge of Hongyunlang in the second half of 2024 with the strongest energy, so as to achieve high-quality and high-speed growth of Hongyunlang and serve consumers' better life.