"Fashion Vane" AFF Asia Fashion Show: Building a Rainbow Bridge for Sino-Japanese Economic and Trade Cooperation
2024-08-14
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Tokyo, August 2024 - As the enthusiasm of summer gradually fades, the focus of the Asian fashion industry quietly turns to Tokyo, which is full of autumn. AFF (Asia Fashion Fair), as a shining star in the Japanese fashion industry, is ready to usher in the glorious moment of its 42nd edition in November 2024.
China and Japan have close economic and trade cooperation
The Sino-Japanese economic and trade cooperation has a long history and is deeply rooted. Especially in the fields of textiles, clothing, home furnishings, gifts, and apparel, the Japanese market is highly dependent on Chinese production. For many Chinese companies seeking to expand overseas, participating in the exhibition is the golden key to open the Japanese market. In just three days of the exhibition, you can meet dozens or even hundreds of potential cooperative customers, which is very efficient and effective.
A fashion event from the depths of history
Since its first launch in 2003, the AFF exhibition has not only witnessed the prosperity and development of Sino-Japanese economic and trade relations, but also become an important promoter of Asian fashion trends, especially opening up broad market prospects for Chinese companies in the fields of textiles, clothing, home furnishings, gifts and apparel. Every year, the AFF exhibition attracts nearly 2,000 Chinese companies to Japan to participate in the exhibition, becoming a model of Sino-Japanese economic and trade cooperation. For exhibitors, the AFF exhibition is not only an excellent opportunity to showcase products and enhance brand awareness, but also a golden channel to efficiently connect to the Japanese market, providing a rare platform for companies to broaden their international horizons and tap potential business opportunities. Data shows that the export capacity of Chinese companies attracted by the AFF exhibition each year accounts for about 20% of China's total exports of similar products to Japan, which strongly proves the significant contribution of the AFF exhibition in promoting bilateral trade.
The market bridge behind the numbers
The 2024 AFF exhibition achieved impressive results in both the spring Osaka exhibition and the summer Tokyo exhibition. The two exhibitions attracted more than 800 exhibitors and nearly 10,000 buyers. The on-site trading atmosphere was warm and exhibitors responded enthusiastically. According to statistics, the ratio of expected transactions and intended transactions during the exhibition was as high as 90%. On average, each exhibitor was able to contact more than 50 effective customers, of which more than 60% were new customers, which fully demonstrated the strong strength of the AFF exhibition in connecting both supply and demand.
A double feast of fashion and business
AFF is not only a place for product display, but also a hotbed for business exchanges. From Teijin, Toshima, Toray to Marubeni and Takibe, these Japanese industry leaders are active at AFF all year round, looking for new opportunities for cooperation. The exhibition's carefully laid out textile and garment processing hall, international brand hall, clothing and shoes hall, and lifestyle hall provide exhibitors with a full-scale stage to showcase their strength and expand their business.
November Autumn Exhibition - unprecedented scale and far-reaching influence
The upcoming 42nd AFF Autumn Exhibition will be held at the BigSight Exhibition Hall in Tokyo, Japan from November 27 to 29. It is expected to have an exhibition area of 25,000 square meters, 1,200 booths, and attract more than 12,000 professional buyers. It is large-scale and far-reaching. The four theme pavilions will fully cover textiles and clothing, shoes and accessories, lifestyle and international brands, showing the most cutting-edge trends and dynamics in the industry. Professional forums and exchange activities during the exhibition will invite industry experts to share the latest information, build a bridge of communication between exhibitors and global buyers, create more opportunities for face-to-face communication, and build an open and interactive communication platform.
Join us now to create brilliance together
As the influence of AFF continues to expand, it has become a key link connecting the fashion industries of China, Japan and even the world. In November 2024, let us gather in Tokyo to witness another wonderful chapter of AFF. AFF sincerely invites you to write a new story of China-Japan fashion cooperation and open up unlimited possibilities for the global fashion industry. On this platform, your company and brand will have unprecedented exposure opportunities, and your products will attract the attention of global buyers. AFF, join you in a feast that combines fashion and business opportunities!
Exhibition name: AFF Tokyo 2024 Autumn
Exhibition time: November 27-29, 2024
Exhibition location: Big Sight Exhibition Hall, Tokyo, Japan
For more information about the exhibition, registration, etc., please click now: https://www.asiafashionfair.jp/zh-cn
