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IT Home reported on August 14 that at the Pixel 9 launch event this morning, Google not only showcased the new generation of Pixel phones and advanced AI features, but also frequently mocked its competitor Apple. Although it is not uncommon for technology companies to compare their competitors at press conferences,But Google's "talking to each other" this time seems to be particularly frequentThis may be because Google has a significant advantage in the field of AI, while Apple is just getting started in this area.

Google Gemini AI was the highlight of the conference. Google executive Sameer Samat claimed that Gemini supports 45 languages ​​and more than 200 countries and regions, and emphasized that it will support more older and non-flagship Android devices. Samat also pointed out that "Gemini is now available globally, beyond English and a single market”, which seems to be directly aimed at Apple Intelligence, which has not yet been widely launched and only supports US English.

Google also emphasized the privacy advantages of Gemini when processing tasks, saying that Gemini can handle complex personal queries in Google's own secure cloud.No personal data needs to be sent to a third-party AI provider that the user may not be familiar with or trustThis is an obvious reference to Apple’s collaboration with OpenAI to integrate ChatGPT into Siri. When Siri can’t answer a question, it asks the user for permission to ask ChatGPT for help.

IT Home noticed that in order to demonstrate some of Gemini's AI capabilities, Google executive Dave Citron claimed in the presentation that all demonstrations were live. Despite some minor episodes, this was in stark contrast to Apple's carefully planned launch event.

In terms of hardware, Google also compared itself with Apple. Google said that the Pixel 9 Pro and Pixel 9 Pro XL are exactly the same in terms of screen, design, craftsmanship, performance, and camera, and only differ in size.This seems to allude to the differences between Apple's iPhone 15 Pro and iPhone 15 Pro Max in terms of camera zoom and battery life.

Finally, Google also directly compared the photography effects of the iPhone 15 Pro Max and the Pixel 9 Pro. Google executive Kenny Sulaimon demonstrated the Pixel 9 Pro's night scene panorama mode and compared it with the photos of the iPhone 15 Pro Max, implying that Apple's night scene shooting effect is poor.