BabyTree becomes one of the first Hongmeng ecosystem partners to provide refined services for high-frequency scenarios in family life
2024-08-13
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
Recently, the "Thousands of Sails Compete to Share the Color of Beijing" Beijing Hongmeng Ecological Partner Conference was successfully held in Beijing, and more than 200 applications have completed the development of Hongmeng native applications and have been launched. Among them, Babytree, a leading platform for maternal and infant communities in China, has developed the Babytree Pregnancy APP native application with differentiated competitive advantages based on the innovative features of HarmonyOS NEXT, such as full-scenario collaboration, native intelligence, and pure security, in order to further consolidate the "AI+maternal and infant" strategy and accelerate application implementation and scenario exploration, and has thus become one of the Hongmeng ecological partners.
As a leader in the domestic maternal and infant community, Babytree actively embraced the Hongmeng ecosystem in 2023 and started application development in 2024. Babytree said that in the future, the company will also actively explore system features, one-to-many deployment, Huawei AI and more, in order to build more refined and richer services in high-frequency scenarios of maternal and infant family life. At the same time, relying on Babytree's "AI+maternal and infant" strategy, Huawei HarmonyOS NEXT Galaxy Edition, which focuses on system-level AI, can not only meet the needs of a wider range of users, but also help applications to be implemented more "smoothly".
In the past two years, Babytree's AI strategy has entered the fast lane. In 2023, the company launched its self-developed model Mika-Brain, dedicated to creating a vertical domain model that "better understands mother-and-child family users". In February of this year, the fourth batch of deep synthesis service algorithm filing lists released by the Cyberspace Administration of China included Babytree's large model generation and synthesis algorithm in the mother-and-child family field and was successfully filed. In August, Babytree's image generation algorithm was successfully filed again. At the same time, in the B-end market, Babytree continues to take user needs as the starting point, extracting the two major needs of "professional service capabilities" and "sense of participation", and successfully commercializing the two major products of AI customer service and AI content generation.
It is reported that the smart Mika APP, based on Mika-Brain, has also been successfully launched on Huawei's car system recently. It covers Mika-inCar's exclusive audio and video content and baby travel solutions, and provides mother-infant family users with a smart, safe and healthy smart cockpit experience through four core capabilities: smart companionship, smart dialogue, smart reminder and smart care, becoming a new generation of "magic weapon" for baby travel.
Faced with the dilemma of the industry's traffic ceiling, BabyTree has taken a two-pronged approach through the Hongmeng ecosystem layout and AI strategy to actively explore new market directions and new product incisions. Just as its decisive transformation from the PC era to the mobile terminal has consolidated BabyTree's leading position in the maternal and infant industry, the current AI wave is both a challenge and a new opportunity.
