Durant, who is considering retirement, has entered the football world and become a shareholder of Paris Saint-Germain. In fact, his business empire has already been laid out...
2024-08-13
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In the Paris Olympics that ended last weekend, Durant's American men's basketball team defeated the French team in the final to win the gold medal. The American men's basketball team has won five consecutive Olympic championships, and Durant has also completed the feat of winning four consecutive Olympic championships. Looking at the history of Olympic men's basketball, no player has ever won four gold medals, let alone four consecutive championships. Durant has become the first person in history.
Durant won his fourth Olympic gold medal. Photo from IC photo
However, Durant will turn 36 in September this year. When people talk about him, they can't help but think about when he will retire. Durant talked about this topic in a recent interview.
"As I get older and the league gets younger,I'm increasingly considering retirement.I should stop thinking about it, but I do.I don't know what I'm going to do after I retire. I'm interested in a lot of different things, but I definitely want to continue playing. I'm definitely going to do some charity work and give back to my hometown.”
Durant also said: "This will be a huge change. I have been playing basketball since I was eight years old, and I hope I can play for 30 years. I revolve around basketball every day, and there is no other lifestyle besides basketball, so I need to take some time and space to really step out of the basketball circle to figure out my own identity."
Although he said he has not yet decided what to do after retirement, Durant has actually already been planning for his life after retirement. He is not only a basketball superstar but also a successful businessman. He recently quietly entered the football world.
Beijing time, August 13th,French Ligue 1 team Paris Saint-Germain announced that NBA star Durant has become one of the club's shareholdersDurant invested in Paris Saint-Germain through his company and became a minority strategic investor in the club.
Durant's investment company Boardroom has reportedly purchased a "multi-million dollar" stake in the Arctos fund, which has invested in PSG, buying a 12.5% stake.
While in France for the Paris Olympics, Durant took time to visit the new Paris Saint-Germain training center in Posey, west of Paris, and met with club president Nasser Al-Khelaifi. People familiar with the matter said that Durant was accompanied by his agent and Boardroom co-founder Rich Kleiman on this trip. The two sides presented and exchanged views on the content of the agreement.
Durant took a photo with Nasser and club staff
Al-Khelaifi said following Durant’s visit: “It was an honour to welcome Kevin Durant today at the new Paris Saint-Germain Training Centre and to witness his passion for Paris Saint-Germain and his recognition of our exceptional sports facilities.
A source said: Durant is very serious about his investment in Paris Saint-Germain.
Durant's Business Empire>>>
Durant has actually been planning his business empire for a long time...
In 2016, Durant and his friend and agent Rich Kleiman founded Thirty Five Ventures, an investment company that focuses on financial technology, cryptocurrency, health and wellness, media and other fields. The scope of the company is quite extensive and is the foundation for Durant to create his own business empire. Thirty Five Ventures has also grown step by step, with an investment portfolio of more than 100 companies to date, and has in-depth strategic cooperation with some partners in terms of strategy, content and marketing plans.
In February 2018, Durant participated in the investment of Vision Esports, an esports investment fund, and entered the esports field. In 2021, Durant became an investor and creative partner of New York esports club Andbox. Andbox owns the Call of Duty team subbliners and the Overwatch team NYXL and Andbox Valiant. In addition, Durant has also invested in multiple NFT projects, including games, wallets, digital collections, etc.
At present, Durant's most well-known company outside the court is Boardroom, a media company that is not limited to the sports field and has now developed into a brand. At first, they might upload some self-produced sports programs on the Boardroom platform, but slowly, the website has developed into a platform with richer content, from sports business to pop culture, to technology and peripheral products, etc. The short film "Two Distant Strangers" in which Durant and Kleiman participated as executive producers also won the Oscar for Best Live Action Short Film in 2021.
Red Star News Editor Bao Chengli
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