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Interface News Reporter | Wu Yangyu

Interface News Editor | Song Jianan

On August 12, according to the China Enforcement Information Disclosure Network,As Wang Ziru failed to fulfill the payment obligation determined by the effective legal document within the period specified in the execution notice, he was issued a consumption restriction order by the Nanshan District People's Court of Shenzhen.

Prior to this, Wang Ziru had become the person to be executed, and the executing court was also the Nanshan District People's Court of Shenzhen. The case was filed on January 22 this year, and the execution target was 33.8379 million yuan.

As of press time, Wang Ziru himself has not responded to the news, and the specific circumstances of his "payment obligation" are currently unknown.

Tianyancha App shows that Wang Ziru currently holdsShenzhen Yuechen Auto Beauty Co., Ltd. holds 30% of the shares and serves as the company's supervisor. This part of the shares was frozen on February 28 this year, and the amount of shares is shown to be 1.5 million yuan. Shenzhen Yuechen Auto Beauty Co., Ltd. was established in 2015 and is an enterprise mainly engaged in the repair of motor vehicles, electronic products and daily products.

In addition, Wang Ziru has served asGuangdong Jinru Yunhai (Group) Co., Ltd., Hainan Dongcan Tianchen Culture Communication Co., Ltd., Shenzhen Jiamu Network Technology Co., Ltd. and other corporate legal persons.

Wang Ziru was previously the founder of Zealer, a technology media. In 2014, Luo Yonghao had a public debate with Wang Ziru because he disagreed with Zealer's review of the Hammer smartphone. Although a large number of viewers believed that Luo Yonghao won, Wang Ziru also gained a lot of popularity and attention, and then received a series of financing.

In recent years, his name has often been associated with Dong Mingzhu, the chairman of Gree Electric Appliances. According to public information, Wang Ziru met his mentor Dong Mingzhu in 2016 through the entrepreneurial program "I am the Founder".According to Dong Mingzhu, she and Wang Ziru had known each other for many years, but they lost contact in the middle and reconnected due to an accidental opportunity during a JD.com live broadcast. The "accidental opportunity" refers to the live broadcast of Gree's 10th anniversary on JD.com in May 2020, which was the year when Dong Mingzhu began to carry out drastic channel reforms.

In July 2021, there was news that Wang Ziru joined Gree. Jiemian News previously reported thatAt that time, his department was affiliated with Gree's President's Office and Cultural Training and Communication Center, which was Gree's marketing department. At the same time, Wang Ziru resigned from his position at ZEALER, a media company he founded.

After joining Gree Electric, Wang Ziru rarely appeared on public platforms. Gree Electric also did not disclose his specific job content. However, according to some public reports, his current position is the head of Gree Electric's channel reform project.

In subsequent public interviews, Wang Ziru alsoI haven't seen the salary slip that Gree gave me.”、"I just watch how she (Dong Mingzhu) holds meetings and listen to what she says and does every day, and I feel it is a very happy thing" and other remarks have sparked heated discussions online.

According to Observer.com,Dong Mingzhu chose Wang Ziru because she needed external forces to carry out reforms.Dong Mingzhu once spoke highly of Wang Ziru's channel reform work: "He (Wang Ziru) is not at the same starting line at all. We cannot treat them as the same level as him."

Gree Electric Appliances has not yet responded to the issue of Wang Ziru being restricted from high consumption.