2024-08-13
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Sohu Entertainment Special Report (Xiaoyu/Wen Pangbu/Planning)
The start of "The Restoration of the Four Seas" was not very good. First, it was temporarily distributed to Mango TV by iQiyi before it was broadcast, and then it was aired in the midnight slot with almost no warm-up.
Such publicity and promotion actions seem to confirm the rumors that the drama is not "welcome". However, compared with the online news such as "the production company went bankrupt" and "the producer changed jobs", this is more like a decision made by the platform after reviewing the film.
The popularity of the drama on iQiyi has just exceeded 7,000, and Yunhe's market share is only 9.9%. Such a dismal performance is also in line with the production quality of the drama. The film company claims to "break the conventional thinking of Xianxia", but the male and female protagonists of "Four Seas Reborn" and the opening of the story are trapped in routines everywhere.
With the recent failures of "Fox Spirit Matchmaker: Yuehong Chapter" and "Four Seas Restoring Light", fairy-tale dramas are once again facing the question of being unoriginal and poorly made.
But in fact, judging from the dramas that have been broadcast in recent years and the rich reserve of dramas to be broadcast in this category, the industry has not stopped innovating, and more results are yet to be tested by the market.