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Jimu News reporter Huang Yongjin

On August 12, Himalaya launched the "818 Treasure Member Festival" event warm-up and launched 8 major events, SVIP upgrades, "Youxi", "Buy 1 Get 10" and other major events. As a major festival for Himalaya members, this year's "818" is themed "Treasure Member Festival" and focuses on "Listen to something good every day", implying that Himalaya is a huge "treasure house" where listeners can dig out treasure audio novels, treasure good books and courses, treasure master classes, treasure podcasts, and treasure children's stories. Himalaya is everyone's Internet spiritual home, and everyone can dig out their own treasure content here.

Come, let’s go to Himalaya to discover treasures and listen to something good every day.

8 major venues open 8 treasures

Geographically, the Himalayas are a treasure trove of mineral resources, and on the Internet, the Himalayas are a treasure trove of spiritual food. This year's 818, Himalaya will take stock of the platform's treasure content for users in the form of 8 major venues, including original film and television works, good books and courses, fine online articles, VIP privileges, useless learning·SVIP, good stories for children, drama, treasure sideline and other venues. Let's open the treasure house together.

Nowadays, it is popular among young people to "follow dramas with ears". At the film and television venue, Himalaya has prepared many popular dramas, upcoming dramas, classic dramas that have been watched many times, and more popular dramas, such as the popular dramas "The Willow Boat", "The Strange Stories of the Tang Dynasty", "The Ballad of Ice and Snow", "Young Man on a White Horse Drunk in the Spring Breeze", "Longing 2", etc., such as the audio versions of the original works of the upcoming film and television dramas "The Night Watchman of Dafeng", "The Story of a Mortal Cultivating Immortality", "The Code of the Riverside Scene at Qingming Festival", "Ball Lightning", "Bend the Waist", "Difficult to Coax", "The Journey of the Green Hairpin", etc. In addition, there are classic dramas that fans have watched many times, such as "The Storm", "The Long Season", "The Beginning", "Celebrating More Than Years", "Nirvana in Fire", "The Legend of Zhen Huan", "The Kangxi Dynasty", etc. During the 818 period, Himalaya has prepared a lot of original audio dramas of film and television for everyone. Follow the dramas with your ears, you can not only appreciate the original works, but also feel the charm of the voice interpretation.

Listening to "good books and good courses" on Himalaya is also a major demand of many users. This year's value venue, Himalaya has prepared a large number of treasured good books and good courses, allowing everyone to fight anxiety by reading classic works. This selection includes both treasured new products, such as Mo Yan's "Crocodile", Qin Ming's new work "Burning Hummingbird: Mystery 1985", "Zhang Zhen Tells Stories·Fright Season 4", "Intensive Reading of America", as well as famous courses by famous writers, such as "Kang Zhen Talks about Li Bai, Du Fu, and Su Dongpo", "Meng Man Talks about Wu Zetian", "Li Bo: Wang Yangming in the Past Five Hundred Years", etc.; good books naturally include treasure writers, such as Li Juan's "My Altay" and "Distant Sunflower Field", Yu Hua's "Wencheng" and "Eighteen-year-old Going Out on a Long Journey", Ma Boyong's "Food South" and "Antique Bureau Game", Liang Xiaosheng's "Lonely Sober" and "The World", etc., the classic works of these popular writers can all be heard on Himalaya, search for "818 Good Books" on Himalaya to listen first.

As the main platform for users to listen to online novels, Himalaya has also selected a large number of popular novels to save the book shortage. The selection includes new works by big anchors on the platform, such as "Picking up the Loss" by "Tou Tuo Yuan Telling Stories", "Swords and Flowers and Swords" and "New Folk Old Eight Gates" by "Sounding Zi Jin", "Bai Shuo Shang Shen" and "Chao Yan Huan" by "Yun Tianhe", "I Didn't Mean to Become an Immortal" by "Anchor An Ran", etc. These works enjoy a 5-day limited free listening discount during the 818 period. In addition to the new works of big anchors, there are other treasure new products launched with a 5-day limited free discount, such as "Fairy, Please Listen to My Explanation", "The Taoist Master of Intercepting Fate", "Horror Paradise", etc.

This year's parent-child children's venue also prepared a summer "growth gift" for children: 1.7 million episodes of good stories to accompany children's growth. The selection includes both free childhood treasure stories such as "Legend of Nezha", "Fairy School", "Mi Xiaoquan Detective Agency", "Paw Patrol", etc., as well as "big stars" in children's favorite stories such as Detective Mike Fox, Super Tank, Safety Sheriff, etc. The selection content covers detective adventures, fables and fairy tales, famous novels, cartoons, etc. "Himalaya Children", as an online audio platform specially created by Himalaya for children aged 0-12, has won more than 42 million monthly active users. It provides not only audio stories, but also a new way of reading. Listening to stories makes you smarter. These high-quality children's stories are an indispensable spiritual food for children to grow up happily and healthily. During the 818 period, children's membership can be bought for one year and given for one year, and 100 more days will be given. Search "818 Children" on Himalaya to experience it first.

Ximalaya also launched 6 major privileges for VIP members to fully display the rights and interests of VIP treasure content, such as 3,000+ treasure new products every month, popular film and television treasure list, treasure quality book list, hot treasure novels, and the first listening of treasure courses by hundreds of famous teachers and big names, as well as the enjoyment of treasure sound quality and the sound feast created by celebrity dubbing big names. During the 818 period, those who purchase VIP special annual cards can also enjoy the "limited time plus 88 days" discount. In addition, the "Xibo Education Venue" recommends relevant treasure sideline courses to users, such as dubbing, AI writing, etc., to help users find their second income curve. The "Youxi Venue" has built a stage for online anchors to perform with voice, and Ximalaya has also upgraded the "Useless Learning" brand concept in the "SVIP Venue".

Of course, as one of the most anticipated events of Himalaya every year on August 18, this year there is still a "buy one get 10" super value membership promotion. For only 178 yuan, you can get Himalaya Annual Card, JD Annual Card, Youku Annual Card, NetEase Cloud Music Annual Card, NetEase Yanxuan Annual Card, Mango TV Half-Year Card, Sohu Video Half-Year Card, Pizza Hut Half-Year Card, Baidu Netdisk Bi-Monthly Card and other 10 major benefits, with a total value of over 1,400 yuan.

In the current environment, people's lives are becoming more and more impetuous. Go to Himalaya, dig out the treasure trove of content, listen to the sounds, and calm your mind.

Launching "Useless Learning·SVIP": Keeping inner peace

"Useless Learning·Master Class" has always been a classic and important membership product of Himalaya, providing high-quality knowledge services for users who have a need for personal knowledge growth. During this year's "818 Treasure Membership Day", Himalaya upgraded "Useless Learning·Master Class" to "Useless Learning·SVIP", and re-upgraded the concept of "Useless Learning": from "Let the pursuit of knowledge transcend utilitarianism" to "Explore the meaning of life and keep inner peace."

Himalaya understands the common emotions of "anxiety and internal consumption" among users in today's society. It gathers the wisdom of masters from various industries and conveys their enlightenment process and deep thinking on the meaning of life to users through audio content, to help people explore the meaning of life, and provide people with spiritual antidotes of "anti-anxiety" and "anti-internal consumption", so that people can find the power of inner peace in a complex world.

"Useless Studies SVIP" launched by Himalaya is a pan-cultural content membership product tailored for highly educated users. With the spiritual core of "uselessness", it integrates the content strengths of Himalaya to serve high-net-worth users with growth needs in the fields of books, culture, art, history, philosophy, etc.

"Wuyongxue·SVIP" maintains the same price as the master class before the upgrade, and upgrades three major benefits: free listening to 142 classic master classes, free registration for 12 master face-to-face lectures throughout the year, and free listening to Himalaya VIP's massive high-quality publications. The upgraded benefits can be said to be more quantity without increasing the price.

At present, more than 100 top cultural scholars such as Jiang Xun, Wang Defeng, Zhang Qicheng, and Shi Zhan have settled in Ximalaya. Through "Useless Learning·SVIP", Ximalaya has opened up a three-dimensional service model of online + offline, and provided opportunities for like-minded users to get to know each other. For example, in June this year, Ximalaya invited Jiang Xun to hold a "Master Face to Face" lecture in Hangzhou, which attracted thousands of listeners to sign up.

Under the heavy pressure of emphasizing "usefulness" in all walks of life, Himalaya hopes to open up a spiritual reserve and a spiritual wilderness for you, where you can only care about your own life feelings, explore the meaning of life in the name of "uselessness", and maintain inner peace.

"Youxi" live broadcast: stimulating young people's desire to express themselves

As an audio platform that creates high-quality content around "voice", Ximalaya has a large number of treasure anchors with great voice talent. During this year's "818 Treasure Member Festival", Ximalaya launched the "Ximalaya has drama" live broadcast event, which not only provides a stage for young people to compete in voice drama, but also provides spiritual healing through the live broadcast of treasure celebrities.

Ximalaya will launch more than 100 live broadcasts of competitive performances through the "Xijin Conference". For example, the "Xijin Roadshow" live broadcast will provide a platform for anchors to "release new books". The top audiobook anchors Yidao Susu, Dabin, etc. will release their latest performances in their live broadcasts. For example, Dabin's "The Man's River and Lake" and Yidao Susu's "Changmen Hao Xi Yao". In the "Xijin Theater" live broadcast, the platform CV (voice actor) will perform based on recent popular film and television dramas. For example, the anchor "Nisheng De Yao" live broadcast room will bring "Mo Yu Yun Jian" Xijin Hot Drama Theater, and the anchor "Du Xiao" live broadcast room will bring "Chang Xiang Si" Xijin Hot Drama Theater. In addition, there are "Xijin Contest" live broadcasts, and the winning anchor will obtain the performance rights of the corresponding book IP.

"Youxi" has also set up a host popularity list, including the "sales list, new potential list, and good voice list". Listeners can support their favorite hosts. The first place personal incentive is up to 150,000 yuan, and there is also support for hundreds of millions of traffic and physical rewards worth tens of thousands of yuan.

This year, Ximalaya has joined hands with SHURE, a world-renowned audio equipment brand, to launch a good voice support plan for creators across all platforms during the "818 Treasure Member Festival" to support creators in showing their own voice charm and bringing more high-quality audio content to listeners. As a good voice support partner of the "818 Treasure Member Festival", SHURE will also award honorary titles to the winners of the event and provide professional equipment rewards to help more creators on their audio creation journey.

August this year is also the 12th birthday of Himalaya. During the "818 Treasure Membership Festival" from August 12 to August 29, Himalaya and the platform treasure big names launched the "12 Encounters" live broadcast event: meet treasure big names in 16 big name live broadcasts, "meet the world, meet yourself", and let "my heart settle down". It is reported that the treasure big names of "12 Encounters" include Jiang Xun, Wu Bofan, Gong Linna, Wu Xiaobo, Lin Shaohua, Zhang Qicheng, Li Bo, etc.

Audio live streaming has always been an important part of Himalaya's business. With the recent recognition of online anchors as a new profession by the state, audio anchors, including audio live streaming, will have better development. Himalaya also uses the "Youxi" model to create a platform live streaming atmosphere, giving platform anchors more room for performance and development. Through "Youxi" live streaming, Himalaya mobilizes the desire of young people to express themselves, and through audio live streaming, it promotes content and consumption, and also allows the outside world to see the huge potential of audio content live streaming consumption.

In an era of increasing anxiety and impetuousness, good content is always scarce. Voice is a fascinating medium. Himalaya has created a treasure trove of spiritual food and a rich mine of high-quality content for users through voice. Search for "818" on Himalaya, dig it up every day, listen to something good, get spiritual nourishment, and keep your heart at peace.

(Source: Jimu News)

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