news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

With the arrival of the summer vacation, the entertainment consumption market continues to heat up, offline performances continue to increase, and major online platforms have also increased their layout of high-quality content to meet the public's rising spiritual consumption needs. In the field of documentaries, Youku's "Documentary Cool Summer Challenge" event stands out with its uniqueness. The fun gameplay of collecting tokens to win top prizes has attracted the public's high attention and active participation, triggering a wave of summer documentary viewing.

Youku empowers documentaries with the power of its platform

The continuous expansion of the documentary market and the growing spiritual needs of young people require the platform to make corresponding changes in the layout of documentaries. Youku has insight into the characteristics of the summer audience, and the documentary "Cool Summer Jianghu Challenge" provides users with an audio-visual feast with rich and diverse themes and unique content arrangement.

The event will last from August 1 to August 31, and will be divided into three stages: 0801-0809 "Dinner Jianghu", 0810-0820 "Legends of Literature and History", and 0821-0831 "The World of Red Dust", focusing on three types of documentaries: food, history, and nature. Users can occupy the Jianghu list by brushing the Treasure Documentary Collection Token, win VIP gifts, and win the first prize of 1,000 yuan.

Changes in communication media and audience viewing habits have also brought changes to documentary operations. Platforms need to find new ways to play that fit different audiences and different time points. During the summer vacation, there is a clear trend of parents and children watching movies together, and parents tend to look for content that is both educational and interesting. Young people also need entertainment content as a common social topic. What has rarely been valued before is that documentaries can also be used as a powerful tool to capture new trends in young people's social and consumption.

From Youku Documentary Cool Summer Challenge, it is not difficult to see the platform's accurate insight into the entire market and users. First of all, these high-quality documentaries are very attractive to users. Secondly, the interesting token collection gameplay and the competitive top-ranking rules can mobilize the enthusiasm of users. Moreover, the prizes themselves are generous enough. Therefore, Youku Documentary Cool Summer Challenge can accurately reach users who love documentaries, and allow a wider range of people to pay attention to and understand documentaries and fall in love with documentaries in the process of interactive participation.

The steady development of the documentary market is inseparable from the driving role of video platforms. Youku Documentary's many innovative attempts in content layout and operation are continuously empowering the industry with the power of the platform.

The World of Dust: A Complete List of Nature Documentaries

Since the launch of Youku Documentary Cool Summer Challenge, it has effectively stimulated the public's enthusiasm for documentaries and desire to explore, and has also generated a strong curiosity about natural documentaries with the theme of "the world of red dust".

With the opening of documentary categories, the natural track has become a battleground for major platforms. From the changes in the structure of documentary audiences, although the majority are still male, the growth momentum of female users is obvious. Natural documentaries are more attractive to female users than other themes, which can help documentaries further reach the public.

Youku has a clear advantage in the entire industry. Youku has been deeply involved in the documentary field for many years, has made precise content layout in the natural track, and is committed to widely introducing high-quality content from internationally renowned brands. While being able to meet users' higher demand for documentaries, it is also of positive significance for enhancing the global creative vision of domestic documentaries and promoting international exchanges in documentary creation.

Among many international brands, BBC's production team, technical means, and content expression are the absolute ceiling for nature documentaries. Youku and BBC have reached an in-depth cooperation, not only jointly creating new documentary content, but also opening up a year-round BBC documentary zone to meet the different preferences of documentary lovers.

BBC natural animal documentaries have attracted the public's attention with their stunning audio-visual effects, golden commentary, and unknown and wonderful animals. The 2024 opening show "Planet of the Mammals" is jointly produced by Youku and BBC Global, and Sir David Attenborough, the "Father of World Natural Documentary", is invited to be the narrator. 66 million years ago, when the dinosaurs' rule over the earth came to an end, mammals were free to explore every corner of the earth. "Planet of the Mammals" takes us through various oceans and continents, revealing the secrets of mammals' reproduction and prosperity, their extraordinary body structure, amazing adaptability, outstanding wisdom, and unique social methods.

In addition to the new film, Youku has also introduced the classic BBC masterpieces "Planet Earth" and "Blue Planet" series, which are also narrated by Sir David Attenborough. "Planet Earth" is the world's most successful phenomenon-level documentary content IP. "Planet Earth 3" was shot by the Natural History Department of BBC Studios over a period of five years. From the depths of the ocean to the most remote jungles, it continues to visit many amazing habitats on the earth, leading the audience to explore the last natural wilderness on this planet and appreciate the wonderful survival strategies evolved by wild animals.

"Blue Planet" takes us on an exciting adventure to the ocean, which is the largest area on Earth but is little known to humans. "Blue Planet 2" continues to explore the wild and fascinating ocean, from the ice-covered polar waters to the coral reefs with ever-changing colors, from the storm-ravaged Atlantic Ocean to the pitch-black deep seabed full of strange species, leading the audience to know those amazing new landscapes and incredible new species.

In addition, Wild Spy 2, which takes wildlife documentary production to a whole new level and uses original animal spies to explore the phenomenon of gathering in nature, Dynasty, which comprehensively examines the family power struggle in the animal world and records the efforts of animal families to build their own dynasties, and Dinosaur Planet 2D, which truly presents more than 50 prehistoric species and their living environment, are all natural documentaries under the theme of "The World of Red Dust". Through the documentary cool summer challenge, these documentaries will be exposed in a concentrated manner, which is expected to continue to promote the craze for watching summer documentaries and together constitute this summer's entertainment feast.

Documentary Cool Summer Challenge, use the collection token to win gifts

Entering the documentary cool summer challenge event page from Youku, you can find four sections: the list of the world, the main hits of this issue, the theme of the film, and more benefits. The world of mortals includes many magnificent masterpieces under the BBC label, including "Planet of Mammals", "Planet Earth 3", "Wild Spy 2", "Blue Planet 2", "Dinosaur Planet 2D", "Dynasty", etc. These documentaries have been on the Youku natural documentary hot list for many years. This summer, the audience can catch them all.

Xiafan Jianghu includes the "Jianghu Restaurant" documentary series, and the latest work in the series "Jianghu Restaurant 5" will be broadcast at 18:00 on August 7. Continuing the atmosphere of the previous four seasons, this season will go to 18 food coordinates to taste the unique meat dishes, awaken the taste memory deep in the heart, prepare a "meat-free" hospitality, and start an intimate interaction between food and life. The theme competition is divided into three parts: the old Guangzhou flavor series challenge, the food IP punch-in competition, and the Chinese food map challenge, covering more than 20 food documentaries such as "The Taste of Old Guangzhou", "Daily Food Diary", "Searching for Shunde", "Two Sides of the Taiwan Strait", and "Private Feast on the Earth".

The theme competition of the legend of literature and history is divided into the legend competition of heroes and the battle of dynasty power. There will be 9 historical documentaries such as "Li Bai", "The Biographies of the Eight Great Masters of Tang and Song Dynasties", "Qin Shi Huang" and "The Heroes of China: The Khan's Heroes" for free. Historical documentaries occupy a unique position in the market. In recent years, Youku Documentary has upgraded the layout of historical programs to "historical theaters" and carried out diversified and interesting operations around this carrier form. This event once again provides users with a window to fully understand history, helping the public to obtain deeper cultural nourishment during the summer vacation.

During the entire August event period, users can watch documentaries on various themes on the event page. If they watch each documentary for 6 minutes every day, they can get 10 tokens. There are also different ways to collect tokens under different themes. For example, you can get 10 tokens by making an appointment for "Jianghu Restaurant 5" and you can get 2 tokens by going to the historical theater to collect fragments. The top 10 token holders can get Youku membership cards, snack gift packs, cultural and creative peripherals and other gifts. Users can participate in 3 sessions in total. If they win the first place for 2 consecutive sessions, they can get a BBC book gift pack; if they win the first place for 3 consecutive sessions, they can get a National Geographic suitcase.

Among the major domestic video websites, Youku is one of the first platforms to see the trends in the documentary market and continue to explore. Overall, Youku's documentary content is rich and diverse, and it continues to improve the stickiness of documentary users on the site through a variety of interesting operating methods. This time, Youku launched the "Documentary Cool Summer Challenge" event, effectively grasping the key node of the summer season, and once again increased the public's interest in watching documentaries, especially triggering a viewing craze among parents and children and young people.