The "wild growth period" has ended, and the "regularization" of e-commerce anchors is both an opportunity and a challenge
2024-08-12
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Cover News reporter Meng Mei Yili
Recently, online anchors have officially become a new profession recognized by the state, which means that in the future it is expected to attract more outstanding talents to join the profession, injecting strong impetus into the development of the industry. At the same time, how to face the opportunities and challenges brought by the "listing" of new professions has also become a topic of concern to all parties.
Including online anchors in the new profession reflects the new needs of industrial development. Data shows that as of December 2023, the scale of online live broadcast users in my country will reach 816 million, accounting for 74.7% of the total number of netizens. The online live broadcast industry is not only growing in size, but also deeply integrated with thousands of industries, playing an increasingly important role in activating the consumer market, helping rural revitalization, and enabling cultural, sports and tourism upgrades.
The rapid development of the industry has put forward higher demands on professional talents, especially in content creation, marketing, technology application and other aspects, which urgently need the support of innovative talents.
Nowadays, short videos and live broadcasts have become an indispensable part of users' entertainment life and content consumption, and will remain in a stable development trend for a long time. There is a lot of room for online anchors to do well. "Becoming a regular employee" is both a motivation and a pressure. We hope that anchors will take this as a new starting point, continuously improve their own innovation and competitiveness, and make greater contributions to the sustainable and healthy development of the industry.
Data from Tianyancha Professional Edition shows that as of now, there are more than 1.942 million companies related to e-commerce live streaming in the country. Among them, more than 413,000 new related companies were registered from January to June 2024.
In terms of geographical distribution, Guangdong, Guizhou and Shandong are at the top of the list in terms of e-commerce live streaming related companies, with more than 189,000, 181,000 and 158,000 companies respectively.
In terms of establishment time, 40.8% of the relevant companies were established within 1 year, and those established within 1-5 years accounted for 53.69%.
