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"The investment and financial management trends of listed companies have changed, the scale of structured deposits has declined, and brokerage financial products have become popular," said a brokerage business person at a brokerage firm.

◎Reporter Sun Yue

"The investment and financial management trends of listed companies have changed, the scale of structured deposits has declined, and brokerage financial products have become popular," said a brokerage business person at a brokerage firm.

Data shows that the subscription scale of brokerage wealth management products represented by income certificates has grown against the trend. As of the end of July this year, the total amount of securities income certificate products purchased by listed companies was 16.2 billion yuan, an increase of about 134.78% year-on-year. Industry insiders believe that the current deposit interest rate has been falling again and again, the attractiveness of structured deposits has declined, and the income competitiveness of brokerage wealth management products, especially income certificate products, has increased, and the cost-effectiveness has improved.

In the current low-interest rate environment, the financial management behavior of listed companies has shown some new changes. From the overall scale, the scale of listed companies' purchase of financial products has continued to decline. Data shows that by the end of July this year, 629 listed companies had purchased a total of 6,408 financial products, with a total subscription amount of 378.975 billion yuan, a decrease of 44% and 52% in quantity and amount respectively compared with the same period last year.