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iPhone 17 "Slim" is considered to be uniquely positioned and will target users who need style rather than performance

2024-08-12

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Apple is developing an iPhone 17 "Slim" that could sit between the standard and "Pro" models, but could cost more than either. Bloomberg analyst Mark Gurman shares his insights on next year's iPhone 17 lineup, as well as foldable devices, and how Apple plans to differentiate each model with different specs and target audiences.

The iPhone 17 "Slim" has been mentioned for some time in previous reports, and Gurman refers to the device as the iPhone 17 "Air", which makes perfect sense for Apple given its design and form factor. Apple may be developing a new iPhone model that will be thinner in design than other models, with specs that may be between the standard and "Pro" models of the iPhone.


Mark Gurman shared details about the iPhone 17 "Air" and what it might bring to users in the latest issue of his "Power On" newsletter. He also said that the device will be aimed at users who care more about the appearance of the phone rather than the overall processing power or performance. This means that the fourth-generation iPhone will be designed to target a very specific market segment rather than being available to everyone.

If you want something a little sleeker than the regular iPhone, but don't quite need the performance, screen size, or camera of the Pro models, you can get something that looks cooler while still having the specs of a regular iPhone.

Gurman also said that the iPhone 17 "Air" will be a big success and will bring "meaningful growth" to the iPhone. He also expects the iPhone 17 "Air" to be more popular than the "mini" iPhone and the Plus-branded iPhone, but it remains to be seen how this category performs in the real world. This is because the sales of the "mini" and "Plus" are lower than expected, and the baseline is not high to begin with.

If the iPhone 17 "Air" is successful, Apple may port the device's design across its main product lineup, including standard and "Pro" models.