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[Eastern Fortune’s financial e-commerce service business, which is mainly based on fund agency sales, had a revenue of 1.412 billion yuan, down nearly 30% year-on-year. Among them, the stock fund transaction volume in the first half of the year was 9.21 trillion yuan, down from 9.84 trillion yuan in the same period last year.]

A-shares have entered the "semi-annual report season" and the securities industry's first semi-annual report has been released.

On the evening of August 9, the "Securities King" Eastmoney was the first to disclose its semi-annual report. In the first half of the year, affected by factors such as the prosperity of the capital market, the company's revenue and net profit both declined, with total operating revenue of 4.945 billion yuan, a year-on-year decrease of 14%; and net profit attributable to shareholders of 4.056 billion yuan, a year-on-year decrease of 4%.

In terms of main business, the revenue of securities service business and fund agency sales of East Fortune declined in the first half of the year, among which the revenue of financial e-commerce service business mainly based on fund agency sales declined by nearly 30%. However, the performance of securities proprietary business was outstanding, and the substantial increase in fixed income business income led to a year-on-year increase of more than 40% in investment income and fair value change income.

In addition, under the background of the industry's overall "cost reduction and efficiency improvement", during the reporting period, Oriental Fortune's operating costs, expenses, and employee salaries all decreased, among which sales expenses decreased by nearly 40%.

Fund agency sales dragged down performance, while proprietary business performed outstandingly

As a comprehensive Internet wealth management operator, Eastmoney's main businesses include securities business, financial e-commerce service business mainly based on fund agency sales, financial data service business, etc., covering multiple sub-sectors such as Internet securities and fund sales.