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Now is a time of data gods fighting each other. Every data company has a different ranking. Especially regarding the ranking of the domestic market in the second quarter, some Apple has dropped to sixth, while others are still ranked second. Today I will explain to you the ranking of the domestic market in Q2 by Counterpoint.

Data shows that in the second quarter of 2024, Counterpoint's report ranked first with a market share of 18.5%, a year-on-year increase of 11.1%. Apple ranked second with a market share of 15.5%, a year-on-year decrease of 5.7%. Huawei ranked third with a market share of 15.4%, a year-on-year increase of 44.5%. Xiaomi ranked fourth with a market share of 15.3%, a year-on-year increase of 16.3%. Honor ranked fifth with a market share of 15.2%, a year-on-year increase of 7.5%, and OPPO ranked sixth with a market share of 14.6%, a year-on-year decrease of 9.8%. This ranking is different from that of the other two data companies, especially there has been some controversy about Apple's ranking.

However, no matter which data company's data is used, vivo is ranked first. This shows that vivo was ranked first in the second quarter no matter how you count it, and it also proves that vivo's first place is well deserved. And if you look closely at the market share ranking, only vivo has reached more than 18%, which is in the first echelon. The gap between the brands in the second echelon is only 0.1 percentage points, which shows that the competition between Apple, Huawei, Xiaomi, and Honor is particularly fierce. Except for Apple, which has declined year-on-year, all other brands are growing. OPPO belongs to the third echelon, with its share falling below 15%, and its year-on-year decline is even greater than that of Apple.

Therefore, the fierce competition in the domestic smartphone market is more serious than any other market. All brands have put a lot of effort into targeting domestic users, but whether they can achieve the results they want is still unknown. At present, vivo has grasped the psychological needs of domestic consumers, and Apple has maintained its market share by reducing prices. As for other brands, each has its own characteristics, which I will not explain one by one here.