"Car Valley-made" new energy vehicles expand again
2024-08-10
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Original title: Dongfeng Yipai eπ007 extended-range version is launched (lead)
"Car Valley-made" new energy vehicles expand again (theme)
Hubei Daily Omnimedia reporter Xie Huimin, correspondent Sun Yayun, Li Jinyou
On the evening of August 9, the extended-range version of Dongfeng Yipai eπ007 was officially launched in Beijing. As a new high-tech electric brand under Dongfeng Motor, Dongfeng Yipai has launched three new cars in succession since its launch in November last year, running at the "Yipai speed" with the technological Dongfeng.
Recently, the extended-range version of Dongfeng Yipai eπ007 has rolled off the production line at Wuhan No. 2 Plant, Dongfeng Passenger Vehicle Manufacturing Headquarters, located in Wuhan Economic Development Zone, and has started nationwide delivery. So far this year, Wuhan Economic Development Zone has launched a number of new energy vehicles, and is competing in the new energy vehicle market with an average of one new vehicle launched per month.
Dongfeng Yipai's new car "sold in large quantities as soon as it was launched"
Dongfeng Yipai is a new high-tech electric brand created by Dongfeng Motor, targeting the mainstream new energy market, with a market price range of 130,000 to 250,000 yuan. In the past, this field has long been dominated by joint venture automakers or new power auto brands.
Relying on Dongfeng Motor's 55 years of automobile manufacturing heritage, technological accumulation and system capabilities, Dongfeng Yipai is making efforts in both pure electric and extended-range tracks, taking the two new cars eπ007 and eπ008 as the forerunners to open up a new competitive landscape.
On March 14, Dongfeng Yipai Zhiya electric coupe eπ007 pure electric version was launched. This is a product tailored by Dongfeng Yipai for the new generation of young people. It adopts Dongfeng SOA smart cockpit, which can realize multi-scenario personalized customization and 3-second zero-to-hundred acceleration. Just 3 months later, on June 14, the second new car, family smart large SUV eπ008, was launched, making a strong attack on the mainstream market.
As of the end of July, Dongfeng Yipai's cumulative sales exceeded 23,000 units. Among them, the pure electric version of eπ007 ranked first and second in sales of medium and large pure electric sedans in the 150,000 to 200,000 yuan class, and the eπ008 ranked first and second in sales of 6/7-seat new energy SUVs in the 200,000 yuan class, both achieving "volume increase as soon as it was launched on the market."
At the same time, Dongfeng Yipai's channel layout continues to accelerate. In the first half of this year alone, the number of new stores opened has reached 310, setting a record for the fastest speed of new store opening in the industry.
Yu Fei, general manager of Dongfeng Yipai's marketing division, introduced that the eπ007 extended-range version launched this time is Dongfeng Yipai's ingenious work in the extended-range track. On the basis of maintaining Dongfeng Yipai's strong product strength, it is also equipped with Dongfeng Mach super-extended-range system. The range can reach 1,200 kilometers with full fuel and full charge, making long-distance travel stress-free. In pure electric mode, the range can reach 200 kilometers, fully meeting the needs of daily commuting.
It is reported that Dongfeng Yipai will focus on both pure electric and extended-range power tracks, launch more than 10 models within three years, and achieve full coverage of the mainstream market.
A number of "Car Valley-made" new energy vehicles are launched
In recent years, in the face of increasingly fierce global competition and rapid technological changes, Dongfeng Motor has focused on the transformation and upgrading of new energy, deeply integrated the group's R&D system and resources, implemented the "Leap Project", and initially built a "1+n" R&D system coordinated by the R&D Institute.
This year, Dongfeng Motor launched a number of new energy vehicle models. From January to July, Dongfeng Motor's new energy vehicle sales increased by 127.4% year-on-year, outperforming the automotive industry by 96.3 percentage points, demonstrating Dongfeng's technological strength.
"Technology has always been the foundation of the Dongfeng brand." Zhou Zhiping, general manager and deputy secretary of the party committee of Dongfeng Motor, said in his speech that in the wave of transformation and development of the automobile industry, Dongfeng Motor will always adhere to its original intention of making cars, continue to promote technological innovation, product innovation and service innovation, and use practical actions to implement the corporate mission of "letting cars drive dreams."
Wuhan Economic and Technological Development Zone is the headquarters of Dongfeng Motor, and is also an important passenger car production base and R&D center of Dongfeng Motor. Relying on leading enterprises such as Dongfeng Motor, the transformation and upgrading of the automobile industry in Wuhan Economic and Technological Development Zone has been accelerated. This year alone, many new energy vehicles have been launched, including eπ007 (pure electric version, extended-range version), eπ008, Lantu Free318, Mengshi 917 Jiaolong Armor, Lotus "Fanghua", Dongfeng Honda Lieguang, Dongfeng Fengshen L7, etc. In the first half of this year, the output of new energy vehicles in Wuhan Economic and Technological Development Zone increased by 118% year-on-year, and the output value increased by 110% year-on-year.
At present, Wuhan Economic Development Zone has built a production capacity of one million new energy vehicles, basically forming a development pattern of "three pillars" of independent brands, joint venture brands and new forces. This month, Dongfeng Honda's first new car of its own brand Lingxi will be officially released. In the third quarter, Lantu Motors will also release its fourth new car - Lantu Zhiyin, and the new energy vehicle product matrix of "China Auto Valley" will be more abundant.
Source: Hubei Daily
