Want to give something different? This year's Chinese Valentine's Day is popular with "niche" items, music CDs, motorcycle helmets, and wine glasses.
2024-08-10
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Zhu Yao, reporter of Chao News Client
Every Chinese Valentine’s Day, young people always want to give something different as a gift, and “niche” becomes the key word in gift-giving.
According to Tmall Global data, music CDs, motorcycle helmets, and handmade wine utensils have become the three new popular gifts for the Chinese Valentine's Day. In the two weeks before the Chinese Valentine's Day, the overall transaction volume of imported music CDs increased by 1,200% month-on-month. Tmall Global currently sells more than 400 kinds of original imported CDs and vinyl records. Including CDs of top singers and producers such as Jay Chou, Taylor Swift, Adele, and Ryuichi Sakamoto, as well as classical music such as "Vivaldi: The Four Seasons" and the concert album "Eagles Live" and other collector's edition vinyl records.
Young people are increasingly focusing on "personalization" when choosing gifts for the Chinese Valentine's Day. Since the beginning of this year, the European Cup and the Olympic Games have led to the popularity of various outdoor sports such as football and tennis. The motorcycle trend has also become popular on social media. Another representative of imported niche gifts, "motorcycle helmets", has seen a 259% increase in sales on Tmall International in the past two weeks.
Image provided by the interviewee
According to a person in the home furnishing industry at Tmall International, Japanese brands SHOEI and ARAI are popular knight helmet brands among Chinese consumers. "After SHOEI and ARAI released new prints this year, we immediately opened up the supply chain to ensure sufficient supply." Tmall International's cross-border import supply advantage drove the sales growth of SHOEI and ARAI brands to increase by more than 200% in the two weeks before Chinese Valentine's Day.
Big-name cosmetics, perfumes, and accessories are still the mainstream gift-giving trend for Chinese Valentine's Day. At the same time, beautiful handmade wine glasses have also become a new choice for carrying your feelings. Japanese handmade wine glass brand KAGAMI uses the "Edo Kiriko" handmade technique to carve complex and gorgeous three-dimensional patterns on glass, which is called "the diamond you can see when drinking". In the two weeks before Chinese Valentine's Day, KAGAMI brand sales increased by 54%, and whiskey glasses remained the first on Tmall's foreign wine glass hot-selling list.
The Czech Republic is famous for its crystal products. The sales of crystal wine glass brand BOHEMIA have been growing steadily, and glacier-engraved whiskey glasses have been listed on Tmall's special-shaped wine glass hot-selling list. The joint commemorative cups and saucers of the brand hatsuichi Kutani ware and Doraemon have been praised as "a great gift" on social platforms. In the two weeks before the Chinese Valentine's Day, the sales of hatsuichi Kutani ware on Tmall International increased by 136%.
As a leader in cross-border imports, Tmall International is home to a large number of young people who are very curious about new consumption trends. In addition to the pursuit of "niche" gifts on Chinese Valentine's Day, this generation of young people pays attention to both "specialness" and "quality" when giving gifts.
Data provided by Tmall International shows that in the two weeks before Chinese Valentine's Day, sales of imported home products dedicated to improving the quality of life increased significantly, with other home products showing notable growth including home game consoles, smart hair dryers, ergonomic chairs, and other home products.
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