Xinhua News Agency | Exports have been growing for 17 consecutive months! Chinese home appliances are gaining popularity around the world
2024-08-10
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From white appliances such as refrigerators and air conditioners to smart "little gadgets" for personal care, Chinese home appliances are striding overseas and gaining fans around the world.
The General Administration of Customs released the latest data on August 7, and the export performance of home appliances is eye-catching: in the first seven months of this year, the cumulative exports of home appliances including electric fans, washing machines, vacuum cleaners, microwave ovens, and LCD TVs amounted to 409.19 billion yuan, an increase of 18.1% year-on-year, 11.4 percentage points higher than the overall national export growth rate.
In fact, from March 2023 to July 2024, my country's home appliance exports have achieved year-on-year growth for 17 consecutive months.
Lu Daliang, director of the Statistics and Analysis Department of the General Administration of Customs, said that my country's foreign trade operators have actively adapted to market demand, continuously deepened product innovation and iteration, and optimized and upgraded their products. Coupled with improved overseas demand, the release of policy dividends, and improved customs clearance efficiency, the export of consumer electronics products represented by home appliances and mobile phones has shown a continuous growth trend.
What’s the secret to Chinese home appliances gaining fans overseas?
From "Made in China" to "Smart Manufacturing in China", the technological innovation of Chinese home appliances is becoming increasingly bright.
In recent years, more and more foreign trade companies are no longer engaged in OEM products in a stereotyped manner. Instead, they are trying every means to increase their R&D and innovation efforts, continuously breaking through technological barriers, and quickly "emerging" in the industry by creating more technologically competitive products.
From a single product to diversified businesses, the development path of China's home appliances is getting wider and wider.
Increasing investment in the new energy sector, expanding the main home appliance business to related industries, extending from the relatively saturated C-end market to the more profitable B-end market... Chinese home appliance companies are constantly expanding their product types, and are accelerating their transformation from a single product manufacturer to a service provider and solution provider for users' lifestyles.
From "going global" with products to "going global" with brands, Chinese home appliances have many highlights.
Thanks to many advantages such as a complete supply chain system and obvious industrial cluster effects, China's home appliance companies' "going overseas" blueprint is gradually climbing towards the high end of the industrial chain and value chain.
Haier insists on independent brand creation and carries out localized R&D, manufacturing and marketing in many overseas locations; Whale Cloud is committed to building a brand matrix, and its cleaning appliances and other products have repeatedly ranked first on the best-selling lists of overseas shopping platforms...
"While 'going out', we must also 'go up'." Zhao Jie, vice president of the China Household Appliance Service and Repair Association, said that we must continue to improve "quality" and "innovation", better showcase the creativity of Chinese manufacturing on the world stage, and "sing the praises" of Chinese brands.
Reporter: Zou Duowei, Tang Shining
Produced by Xinhua News Agency Domestic Department
