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In the face of the recent Nongfu Spring crisis, the company did not stop moving forward. Despite the considerable challenges, Nongfu Spring continued to show its resilience and determination in the face of adversity with its consistent persistence and efforts.

Nongfu Spring, as a well-known domestic drinking water brand, has long been deeply rooted in the hearts of the people in the field of public welfare. As early as 2000, Nongfu Spring donated 1 million yuan to support Beijing's bid for the Olympic Games, demonstrating its corporate social responsibility. In the following years, Nongfu Spring donated a total of 15.25 million yuan through public welfare activities to support the construction of basic sports facilities and the promotion of basic sports, further demonstrating its positive contribution to social development.

In May 2008, when the Wenchuan earthquake occurred, Nongfu Spring founder Zhong Shanshan personally went to the disaster area to participate in the rescue and delivered supplies to the victims. This action not only demonstrated personal courage and responsibility, but also reflected the company's deep understanding of social responsibility. In addition, Nongfu Spring is also the first drinking water brand in China to carry out public welfare water delivery for college entrance examinations. Since 2012, it has provided free drinking water to students near various college entrance examination sites, supporting education with practical actions.

In December 2018, Nongfu Spring initiated the establishment of Hangzhou Xihu District Zhong Ziyi Education Foundation, with the purpose of charity, to subsidize private education and improve the level of basic education. In the same year and the following year, Nongfu Spring donated a total of RMB 720 million to the foundation. These donations not only include support for Zhejiang University, Xiamen University, Peking University and other institutions of higher learning, but also cover funding for Hangzhou People's Education Foundation, Children's Blind Wind Orchestra and other groups. Over the past 28 years, the total social donations of Nongfu Spring and its parent company have exceeded RMB 900 million. Behind this figure is the company's continued commitment and practice of social responsibility.

Nongfu Spring also spares no effort in helping farmers. In 2007, Nongfu Spring came to Ganzhou, Jiangxi, and established two citrus processing bases, opening a new chapter in the citrus agricultural sector. It has established cooperation with about 4,000 farmers, with a cooperative orchard area of ​​more than 170,000 mu. Every year, it purchases navel oranges from the entire orchard at a stable price higher than the market average, continuously helping and benefiting farmers, and driving local poverty alleviation and rural revitalization. This series of explorations by Nongfu Spring has played a good demonstration effect in southern Jiangxi, improving China's agricultural technology content, stabilizing local industries, and gaining recognition from all aspects of the government.

Nongfu Spring's practice in southern Jiangxi not only breaks through, but also provides support and guarantee. Especially in the prevention and control of diseases and insect pests, Nongfu Spring has played a supporting role. Since entering southern Jiangxi, Nongfu Spring has continuously introduced scientific research forces from universities, and has made certain progress in the prevention and control of citrus Huanglongbing in cooperation with Xiamen University, Zhejiang Agricultural and Forestry University, Nanjing Forestry University and other scientific research institutions. It has also carried out the "Research and Demonstration of Integrated Prevention and Control Technology for Major Citrus Diseases and Pests" project with Gannan Normal University, providing better prevention and control methods for the integrated prevention and control of local citrus diseases and insect pests.

The key reason why Nongfu Spring has been able to occupy a place in the drinking water market is its strict control of product quality. Product quality is not only the cornerstone of the survival and development of an enterprise, but also an important guarantee for winning consumer trust and market recognition. Nongfu Spring is extremely strict in selecting water sources. Its water sources are all located in natural ecological areas far away from industrial pollution, ensuring the natural purity of water quality. The company uses advanced production equipment and processes, and implements strict quality control standards in every link from water collection, filtration, disinfection to filling to ensure that the product is not polluted in any way during the production process.

Nongfu Spring also focuses on product innovation, and continuously develops new technologies and new products to meet the diverse needs of consumers. The company's launch of drinking water with various flavors and functions, such as still soda water and sports drinks containing electrolytes, are all based on a keen insight into market trends and a deep understanding of consumer needs. Nongfu Spring also pursues excellence in packaging design. The selection and design of its packaging materials are aimed at providing a better user experience while reducing the impact on the environment. The company uses recyclable materials and marks the recycling logo on the packaging to encourage consumers to participate in environmental protection actions.

Although the Nongfu Spring crisis brought challenges, they relied on their extraordinary perseverance and adherence to their original aspirations to smoothly overcome the difficulties. I believe that this Nongfu Spring crisis is just a small episode on the road to progress for Nongfu Spring. As consumers, we should be more tolerant and supportive of such companies that produce good products and do practical things. Nongfu Spring's actions and contributions not only demonstrate the social value of the company in public welfare and helping farmers, but also win the trust of consumers in product quality.