Shatou Street has a clever way to recruit soldiers, and "Sha Junior Brother" ignites the military dream of young people
2024-08-10
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In order to further promote conscription propaganda, increase the public's awareness of the military enlistment policy, encourage more young people of appropriate age to actively respond to the country's call to join the army and contribute their youthful strength to the national defense cause, in recent days, Shatou Street, Futian District, Shenzhen City has launched a series of innovative measures to integrate conscription propaganda into the daily lives of residents, allowing the classic character of "Sha Shidi", the Shatou Street conscription propaganda cartoon spokesperson, to be reborn and become a "special messenger" connecting the military camp and the passionate young people in the jurisdiction.
The "Sha Junior Brother" bus made a stunning appearance, and the recruitment propaganda was put into action
Recently, buses No. 709 and No. 215, dressed in the theme of "Sha Junior Brother", shuttled through the city, turning into a "mobile exhibition hall" for conscription propaganda. The slogans on the buses, such as "Dreams start from enlistment, glory shines in the barracks" and "Shatou good men, join the army to make meritorious contributions", deeply attracted young people with dreams. In order to make conscription information more accessible, the bus body not only displays the original conscription IP "Sha Junior Brother" of Shatou Street and the consultation hotlines of the Futian District Conscription Office and Shatou Street Armed Forces Department, but also specially set up the "National Conscription Network" and "Guangdong Conscription" public account QR codes. Scanning the QR code can understand the conscription policy and obtain consultation services such as application registration guidance. This interactive publicity method not only shortens the distance between young people and conscription work, but also provides a convenient channel for young people to understand.
Online and offline efforts have been made to create a hot recruitment atmosphere
In order to make the conscription work deeply rooted in the hearts of the people, Shatou Street made full use of various media platforms, resonating online and offline, and extending the tentacles of conscription work to every corner. Online, the "i Futian" applet "Hemei Shatou" section released the "Respond to the call of the motherland, Sha Junior Brother is here to report" conscription posters; offline, supermarkets, squares and other crowded places within the jurisdiction, conscription columns and LED screens took turns to post conscription posters, and played the "Sha Junior Brother's Military Service" conscription video, which attracted many citizens to stop and watch. For a time, the topic of conscription became a hot topic on the streets, and the enthusiasm of the people to "pay attention to national defense and respond to the call" was completely ignited.
Multiple parties work together to gather strength and make conscription services "warmer"
It is understood that in order to make the conscription work more considerate and efficient, Shatou Street has also actively cooperated with the armed departments of various joint-stock companies to jointly create an all-round and multi-level conscription service system. Not only have conscription consultation and publicity points been set up in areas with large traffic flow such as subway entrances, but conscription publicity booths have also been set up based on the Party member service market. They have gone deep into the grassroots, walked through the streets and entered villages and households, and arranged special personnel to focus on one-on-one publicity for college students, answer questions and solve problems for young people of appropriate age and their parents in a casual way, and provide detailed interpretations of conscription policies, enlistment procedures, and preferential policies for joining the army.
In order to popularize conscription policies and precautions and inspire the ambition of young people of appropriate age in the jurisdiction to join the army and serve the country, the Shatou Street Armed Forces Department launched the comic series "Sha Shidi's Enlistment Story" in 2021, using classic cartoon images such as Sha Shidi to integrate traditional culture into the conscription stories of the new era, showing the country and the army's all-round guidance and support for young people joining the army, as well as the sunny and courageous image of contemporary youth.
The series of publicity work for this conscription is based on the IP of "Sha Junior Brother", which has created a strong atmosphere of conscription publicity in the area, allowing young people of appropriate age to have a deeper and more comprehensive understanding of the conscription policy. Next, Shatou Subdistrict will continue to increase the intensity of conscription publicity, so that more people can understand the conscription policy and actively participate in the national defense cause, and at the same time do a good job in the follow-up work of the 2024 summer and autumn conscription.
Text and photos by reporter Zheng Mingda, correspondent Cai Jin and Yao Mengqi
