New sports beauty: "makeup" adds points to confidence
2024-08-10
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As the various events of the Paris Olympics are carried out, the "fashion fever" it has triggered is becoming more and more intense, among which the "makeup and styling" of female athletes has attracted particular attention.
The reporter noticed that in this year's competitions on the track and field, badminton and tennis courts, athletes are no longer limited to the traditional sports image, but boldly incorporate fashion elements according to their personal preferences and personality styles, including makeup, hairstyles, jewelry and manicures, showing a more confident sports beauty in the details.
Fashion industry insiders said that a new trend of deep integration of sports and fashion will emerge in the future. On the one hand, it reflects the important characteristics of sports culture in the new era. On the other hand, it also reveals that a blue ocean with great potential has emerged in the fashion and beauty market.
International competitions
A review of the popular makeup styles, focusing on beauty and coolness
The track and field athlete "New Butterfly" Shakari Richardson, who participated in the Paris Olympics, became famous for her unique look on the field. Her bright hair color, colorful nails and thick eyelashes made her "turn the track into a red carpet". Many female athletes also wore makeup to participate in the Paris Olympics.
"I think athletes can dress according to their own aesthetic preferences as long as it does not affect their ability to show their strength." Xiao Lu is a young interior designer born after 1995. She is fond of fitness and pays more attention to sports events. Many interviewees said that the styling effects that the audience can see in international competitions, including makeup, hairstyles and jewelry, should all be within the scope allowed by the authorities. The athletes themselves are happy and the audience is also pleasing to the eye. Why not?
The reporter noticed that the International Olympic Committee did not prohibit athletes from wearing makeup to compete, but only required that it did not contain any doping ingredients. This means that as long as the cosmetics used meet the regulations, wearing makeup will not constitute a violation.
Looking at the international competitive sports arena, there are many athletes who have left a deeper impression on the audience because of their "makeup". In addition to some traditional events such as rhythmic gymnastics and figure skating that require bright looks, in more traditional track and field and ball games that are considered not to require "dressing up", athletes also have more diverse personalities and confident expressions.
"I am particularly looking forward to Wu Yanni's appearance at the Paris Olympics this year. I am not only concerned about her performance, but also about her image." Xiao Yue, a junior student at a sports college in Guangzhou, said with deep understanding that day-to-day training is inevitably boring, and proper makeup can greatly increase the pleasure. In Xiao Yue's opinion, the most important thing is to look at personal preferences and wishes, and everyone should pay attention to how "makeup" can make people happier and more confident.
It is worth mentioning that recently, Chinese track and field athlete Xu Zhuoyi advanced to the semi-finals of the men's 110-meter hurdles of the Paris Olympics as the first in the group stage. He not only caught everyone's attention with his strength, but also stood out for his handsomeness when he ran wildly wearing glasses and a gold necklace. Facts have proved that in the current increasingly diversified aesthetics, male athletes also have their own aesthetic world.
Popular interpretation
The details show the thoughtfulness and fashion sense
Sweat-proof foundation, highlighted hair color, color-locking lipstick, inner eyeliner, pigtails...the different "makeup" on the sports field allows them to exude their own unique radiance and charm.
"Take Gu Ailing as an example. Her makeup on the field focuses on her eyebrows and eyes. Her naturally curly long eyelashes and refreshing inner eyeliner are done very well." Xiao Bin, a professional makeup artist, told reporters that Gu Ailing's mixed-race facial features are very distinctive, so she cleverly focuses on her eyebrows and eyes, which can easily achieve the effect of enhancing the depth of her facial features. The reporter also noticed that Gu Ailing often keeps long and thin hair on both sides, which looks very elegant when she is exercising, which is quite personal.
The one who has become famous for her pigtails is track and field athlete Wu Yanni. Makeup artist Xiao Bin pointed out that Wu Yanni chose a relatively complete makeup and hairstyle, giving her a sweet, cool and handsome vibe. "Although it is a full makeup, you will find that it is not heavy. The main focus is on a clean and energetic beauty." Xiao Bin said that Wu Yanni's pigtails are thin, thick and layered, which is both sweet and powerful.
Recently, netizens have been discussing the foundation and lip color of Japanese badminton player Chiharu Shida at the Paris Olympics, because they still maintain a transparent feeling after sweating profusely. Is it really so "magical"? Makeup artist Xiaobin revealed that many beauty brands now have launched specific beauty products, such as ocean-friendly sunscreens and sweat-proof makeup setting sprays, which can help people stay in good shape during exercise. "The most important thing for foundation and lipstick that can be used in sports is to have specific functions of waterproofing and sweat resistance." In Xiaobin's opinion, no matter what style of sports makeup you like, remember to "apply thinly" and not "apply too thickly". You can add subtle glitter or highlights to the eyes.
Zheng Qinwen, a Chinese tennis player who won the women's singles tennis championship at the Paris Olympics, also attracted a lot of attention with her low-key fashion style. "Her highlighted hair color and large single earrings can be understood as a minimalist fashion." Stylist Deng Ying told reporters that Zheng Qinwen's seemingly low-key details are a perfect match with her healthy wheat-colored skin. She can make full use of the white-blond highlighted hair and the reflective surface of the earrings to "brighten" her dynamic beauty when running outdoors in the sun.
Reference reminder
Daily moisturizing skin care should be done to choose products with the "non-blocking pores" label
In fact, when people do daily exercise and fitness, they usually sweat, their faces turn red, and their skin becomes dehydrated. Traditional exercise with makeup can easily cause certain damage to the skin. Therefore, sports beauty products that combine "skin care + makeup" are becoming more and more popular.
Makeup artist Xiao Bin reminds that even if you use sports beauty products, you should also prepare for moisturizing and skin care in advance to lay a good foundation. "When applying makeup, you can choose products labeled "non-blocking pores" and "oil-free" to keep the skin as "breathable" as possible." Xiao Bin said.
Industry Observation
The "Beauty + Sports" model will start a new round of strength competition
According to the report "China Cosmetics Market Industry Development and Consumption Insights in 2023", the market size of China's cosmetics industry will be about 516.9 billion yuan in 2023, a year-on-year increase of 6.4%, and is expected to increase to 579.1 billion yuan in 2025. The report also pointed out that driven by factors such as the public's enhanced aesthetic awareness and self-pleasing awareness, the Chinese cosmetics industry market will usher in more innovations and breakthroughs in the future. Among them, the "beauty + sports" industry joint cooperation model is the "sweet bun" in the market innovation process.
Analysts say that beauty brands have great potential to expand their brand influence and increase product sales by entering the sports field. By linking with the sports world, beauty brands can open up new market areas, attract a wider range of consumer groups, and achieve growth in brand value.
Senior people in the beauty industry also revealed that companies and brands are actively exploring ways to sponsor athletes and find athlete spokespersons that match their brand image and philosophy in order to shape and consolidate their business image. In the future, a new round of strength competition will seek a new balance between these two cross-border fields to achieve sustainable development and bring long-term stable returns.
(Reporter Tan Weiting)
