news

“Cool resources” activate “hot economy”

2024-08-10

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

Chongqing, August 9 (China Youth Daily/China Youth Network reporter Geng Xueqing) "Every weekend, we can rent out more than 100 tents every day, and most of the tenants are young people." In recent days, Chongqing Black Mountain Valley, which is famous for summer vacation, has been packed with tourists, said Fu Ruming, person in charge of the camping base.

Since July, many parts of the country have experienced high temperatures, and Chongqing, known as one of the "four furnace cities", has also entered a high temperature mode. The "cool resource"-rich areas such as Heishan Valley, Nantianmen, and Jiuguoqing Forest Park in the Wansheng Economic and Technological Development Zone of Chongqing have welcomed a peak in tourists, and the "summer vacation economy" is booming.

The "summer vacation economy" is inseparable from "eating from nature". Black Valley is a national 5A-level tourist attraction with an average altitude of 1,200 meters, an average summer temperature of 23 degrees Celsius, and a forest coverage rate of 97%. Nantianmen is about 1,500 meters above sea level, and Jiuguoqing Forest Park has an average altitude of about 1,000 meters. It is a rare contiguous cool area in Chongqing.

Wansheng Economic Development Zone has used the "summer economy" to develop rural tourism and revitalized idle farmhouses in the mountains. In Heishan Town, where the "cool resources" are most concentrated, more than 200 homestays and hotels have been opened so far.

Li Jia, born in the 1990s, is a young entrepreneur who returned to Heishan Town. Seeing the business opportunities brought by the "bad climate", she transformed her old house into the "Daoguyuan Inn". Since the beginning of summer, she has received more than 3,000 tourists and achieved a turnover of more than 400,000 yuan.

If you log in to multiple online travel apps, you will find that the "Internet celebrity homestays" have already been fully booked. Customer service staff said that it is best to book a room at least half a month in advance during the summer vacation.

Wang Hao, director of the Culture and Tourism Bureau of Wansheng Economic Development Zone, said that young people are the main force in promoting the development of culture and tourism and brand communication. This year, the Wansheng Black Valley Music Festival and the 43rd "Dynamic Zone" Sichuan-Chongqing "Campus Spring" cultural, artistic and sports activities were held in Black Valley, attracting more than 10,000 tourists and more than 2,000 teachers and students from more than 30 universities in Sichuan and Chongqing, and well spread the "cool brand" of Wansheng Black Valley.

Xu Rongquan, deputy secretary of the Wansheng Economic Development Zone Youth League Committee, said that most of the tourists who come to escape the summer heat are "family tourists" with children. The Youth League District Committee has opened a "mobile children's palace" in the Black Valley to provide a place for young people to study, read and make friends.

According to statistics from the district's cultural and tourism department, more than 5 million tourists have come to Wansheng to escape the summer heat since July this year. During the peak summer vacation period from July to September last year, Wansheng received 10.8 million tourists, and this year the number is expected to increase by 5% to 10%.