news

Guangzhou, August 9 (China News Service) (Reporter Xu Qingqing) The 2024 18th China Brand Festival with the theme of "New Quality and Breakthrough" opened in Guangzhou on the 8th. Many well-known Chinese entrepreneurs discussed the experience and challenges of brand development in the "Thought Show" session, and worked together to promote breakthroughs and leaps in national brands.

The opening ceremony of the 18th China Brand Festival. Photo provided by the China Brand Festival Organizing Committee

Dong Mingzhu, Chairman and President of Gree Electric Appliances, said in her keynote speech that people's living standards have improved and their needs have changed in the current era. Only good products can improve people's quality of life. Therefore, the manufacturing industry cannot engage in fraud and must use real materials and technology to uphold the power of the brand and provide products that allow consumers to experience a happy life.

As for the internet celebrity economy, Dong Mingzhu believes that she can only become an "internet celebrity" if users like Gree's products, otherwise they will scold her. She emphasized that becoming an internet celebrity has a price, and internet celebrities need quality and technology to support them, especially for an entrepreneur. "You want to become an internet celebrity, but you have to do it with your strength."

Ye Guofu, founder, chairman of the board and CEO of MINISO Group, said that from his own entrepreneurial experience, China is still the best place for entrepreneurship because it has a huge market and abundant human resources. Ye Guofu analyzed that looking at the global business development, it is the super platform + super technology + super brand that has made great companies and allowed them to go global. Building a global super brand enterprise is suitable for many startups.

Yang Lan, Chairman of Sun Media Group, believes that the current Chinese economy is in the process of three transformations: from speed to quality, from manufacturing to creation, and from products to brands. After decades of rapid economic development, China's "Renaissance and Cultural Renaissance" is imperative, and in this process, the development of China's economy must also draw on culture.

She believes that the internationalization and branding of Chinese products represent a profound historical change in China's productivity. From the perspective of cultural innovation, cultural innovation includes innovation in works and products, as well as innovation in presentation methods. She believes that today, Chinese brands going overseas must create their own new scenes and find innovations in contemporary expressions of Chinese brands facing the world. (End)

(China News Network)