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On the evening of August 8, the 2024 JD Watch Night with the theme of "Gathering Hearts and Minds and Keeping Pace with the Times" was held at the headquarters of JD Group, bringing together more than 30 well-known watch brands at home and abroad, including Longines, Tissot, Rado, Casio, Mido, Fiyta, Grand Seiko, Armani, LOLA ROSE, Geya, and Xijia. At the event, JD jointly launched new products with five major brands and signed strategic cooperation agreements with brands such as Armani and Tianwang Watch. At the same time, JD Watch also released a new strategy, which will focus on the four major strategies of product supply, content construction, service experience, and user operation in the future. While working with the industry to open up new growth in categories, it will continue to provide users with high-quality products.

Released a white paper on watch trend insights and continuously enriched product supply

At present, against the backdrop of a slowdown in the global watch industry, the Chinese watch market is gradually recovering, with both opportunities and challenges. Based on this, JD.com and the China Watch Association jointly released the "2024 JD.com Watch Trend Insight White Paper" at the event. The White Paper shows that watches continue to maintain a restorative growth trend this year, and there is still huge room for online penetration; and a large number of new trends have emerged in terms of design, style, and marketing methods, becoming a new growth engine for the industry; under the new trend, users' behaviors and scenarios for watch shopping are becoming more diversified. Focusing on consumer demand, JD.com watches continue to enrich supply, and the number of brands, stores, and new products has increased significantly.

That night, JD Watch also officially released a new strategy: in terms of product supply, JD Watch will continue to improve the richness of products, and meet the diversified needs of users with top-notch products, cost-effective products, extremely segmented products, and trendy products; in terms of content construction, JD Watch will continue to consolidate user minds through panoramic coverage of content fields, expansion of JD procurement and sales content IP, and efficiency improvement of brand marketing resources; in terms of service experience, JD Watch will improve the user shopping experience in all aspects through four major service constructions including 1V1 customer service, genuine inspection, repair and maintenance, and omni-channel layout; in terms of user operation, JD Watch will realize the operation of users throughout their life cycle, and improve operational efficiency through diversified methods such as cross-border brand collaboration and joint marketing, as well as precise user strategies.

We have reached strategic cooperation with multiple brands.Bring togetherMore new products

At the event, JD Watch signed strategic cooperation agreements with eight major watch brands including Armani, Tianwang Watch, Geya, and Sipney Gold Watch. In the future, JD will integrate its advantages in content venues, marketing resources, etc. to provide all-round support for brands, jointly bring consumers more first-released new products, top-notch products and other high-quality watch options, and carry out in-depth cooperation in product development, omni-channel ecosystem co-construction, etc.

At the same time, JD.com also launched five new heavyweight products on site in cooperation with Rado, Mido, Grand Seiko, Seiko, and Geya, including the global premiere of the Captain Cook series mechanical watch "Warm Red" limited edition, the Mido Navigator Rainbow Circle limited edition gift box, the cream hand-rolled watch of Seiko's high-end watch brand Grand Seiko, the second-generation new product of Seiko's "Blue Planet", the only Chinese watch brand to win the GPHG Award, and the fifth-generation new product of the Geya Starry Sky series, which has sold more than 100,000 pieces. In addition, the site also displayed a number of highly collectible watches, including the Seagull Nine Dragons Golden Carving Double Tourbillon Watch, the new model GBM-2100 of Casio G-SHOCK, the Breitling Avenger Dual Time Zone Automatic Mechanical Watch, and the Longines 190th Anniversary Commemorative Model.

"JD.com is one of the most influential retail companies in China. It actively uses digital capabilities to accurately understand consumer trends, help watch brands expand their markets, and attract more consumers. It has made remarkable achievements in promoting the development of China's watch industry." Zhang Hongguang, chairman of the China Watch Association, said that in the future, the association will explore cooperation with JD.com in the fields of popularization of watch culture, standardization of service specifications, training of watch sales personnel, and appraisal of high-end watches.

The watch industry is currently at a new historical node. The rise of intelligent technology and the surge of digitalization have made the competition in the traditional watch market more and more fierce. In the past few years, JD Watch has joined hands with brands, merchants and ecological service providers to continuously explore new technologies and design concepts, improve product quality and competitiveness, and carry out in-depth digital innovation cooperation to optimize services and experience, injecting momentum into the long-term growth of the brand. In 2024, the watch industry will face both challenges and opportunities. JD will also work with brands to create an opportunity track and achieve deterministic growth.